John Lineen, a seasoned digital strategist with over 20 years of experience, has established himself as a leader in the pharma industry. With a strong background in engineering, marketing agency, consulting, and start-ups, John has successfully launched and optimized significant digital and omni-channel programs that cater to the needs of HCPs and patients alike. John's areas of expertise include digital strategy, analytics, customer experience, strategic planning, media, search, data analysis, email marketing, social media, CRM, web/mobile strategy, analytics, A/B testing, personas, customer journey mapping, user experience design, modular content, emerging tech, optimization and conversion, next best action, marketing platforms (Adobe, Veeva, Salesforce), and voice-of-customer (Qualtrics).

John is currently serving as Senior Director, Engagement Planning, for Bristol Myers Squibb, where he leads a team of 22 focused on enhancing patient, HCP, and Payer customer engagement primarily for the fast-growing Immunology and Cardiovascular franchises. Previously, John worked as the WW Media & Planning Head for Bristol Myers Squibb, where he developed the enterprise customer engagement planning toolkit and forged robust media and analytics partnerships. Before joining Bristol Myers Squibb, John spent five years as a Global Digital Web/Mobile Channel Lead at GlaxoSmithKline, where he directed the rollout of the integrated GSKpro platform across sixty markets, ran the Forrester Customer Experience Council for two years, and served as product lead for an agile team focused on delivering customer value each sprint for a vaccine launch. During his 12-year stretch as the Senior Vice President Marketing at Digitas Health, John managed engagements for 10+ pharmcos, which led to advancing positions every two years.

John holds a BSBA in Environmental Engineering and International Business from Bucknell University and an MBA in Business Strategy from the University of Maryland - Robert H. Smith School of Business. John has presented on digital strategy, omni-channel experience, HCP engagement, digital analytics, agile marketing, modular content, and innovation at over ten industry conferences in 2021. He is always eager to discuss and develop new ideas that will support HCPs and patients.