Rick Weij, an experienced digital marketer, has been helping companies understand consumer behavior for over a decade. With a focus on conversion rate optimization and web analytics, he has become an expert in user research, A/B testing, and analytics. Graduating from Amsterdam University of Applied Sciences with a Bachelor of Commerce in Marketing and Commerciële economie (CE) - Specialisatie marketing management, Rick has since held various positions, including Senior CRO Consultant at ClickValue, former Co-Founder at Follow the Beat B.V., and former CRO Specialist at Tele2 Nederland. He has also been a member of the Expertgroup Conversion Optimization at ShoppingTomorrow and worked as a Web Analyst, Online Marketeer, Content Manager, Project Manager for SEA/SEO, and Search Specialist in various companies.