Kristina Shtereva is an accomplished marketing professional with a strong background in end-to-end lifecycle marketing programs, growth marketing, demand generation, and data-driven omni-channel marketing. With a focus on digital marketing, she has experience in integrating marketing automation and multi-system CRM, extracting maximum value from marketing channels and executing measurable ROI results. Kristina holds an MBA in Digital Marketing Strategy from the University of Connecticut School of Business, a Bachelor's degree in Mass Communication/Media Studies from the University of Bridgeport, a Graduate Certification in Marketing Strategy from Cornell University - Johnson Graduate School of Management, and a Bachelor's Degree in Journalism from Southern Connecticut State University.

Kristina's professional experience includes serving as the Director of Engagement Marketing at St. George's University, the Marketing Director of Global Acquisition & Retention Strategies at Toluna Corporate, the Email and CRM Marketing Manager at Upside Business Travel, the Marketing Campaign Manager at Basware, and the Interactive Marketing Manager, Senior Marketing Program Associate, Direct Marketing Communications/ Systems Administrator, and Marketing Specialist at First County Bank. She began her career as a Public Relations Intern at Makovsky and as a Staff Writer, State Desk Editorial Intern at Hearst Connecticut Media Group. Kristina's expertise also extends to brand strategy, content strategy, and public relations.