Joachim 량문생 is a seasoned PR professional with an impressive track record of developing and executing impactful communication strategies for various clients, particularly in the startup field. He has accumulated years of valuable experience working in vibrant agencies such as Asia PR Werkz Pte Ltd and REDHILL.ASIA, where he honed his skills in understanding the media's needs and crafting messages that resonate with target audiences. Joachim is also a proud "Baba"​, or Peranakan, and a passionate foodie who shares his culinary adventures on social media as @theperanakanboy. He holds a diploma in Mass Communications from Oklahoma City University (MDIS) and a Bachelor's degree in Communications (Public Relations and Journalism) from the University of Newcastle.