Paul McCabe is a seasoned marketing and innovation consultant who has been helping businesses around the world grow by leveraging technology to better serve their customers. Armed with a Master's degree in Social Science, Sociology, a Post Graduate Diploma in Advertising, Advertising & Marketing, and a Bachelor's degree in Social Science, Geography & Sociology, Paul is a highly sought-after strategist and educator in the field of digital marketing.

After honing his skills as an Account Director at Carat Ireland and Managing Director at McConnells Advertising MCM Communications, Paul developed an interest in teaching and training, taking on various roles as an Educator and Trainer in Digital Marketing. He is now a Freelance Consultant, working with an extensive roster of clients across multiple industries to develop and execute effective marketing strategies.

Focused on driving results and delivering value to his clients, Paul brings a wealth of experience and expertise to the table. He is highly skilled in the areas of market research, customer segmentation, product development, and creating customer journeys. Whether working with enterprise-level organizations or small businesses, Paul is dedicated to helping companies succeed in the rapidly evolving digital landscape.

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