Kyle Tarter, an expert in Amazon optimization, advertising, and marketing strategies, is currently the COO and Partner at Buy Box Experts, a leading marketplace management agency. With years of experience managing billions in revenue on the Amazon marketplace, Kyle's professional career has been dedicated to e-commerce and entrepreneurship. Kyle is also a co-founder of Gravity Razors, a barber supplies brand, and Thatcher Finch, a fashion brand that raised $100,000+ on Kickstarter. As a former panelist at the Silicon Slopes Consumer Chapter on digital advertising, Kyle is passionate about breaking barriers, building lasting relationships, and entrepreneurship. He has been an expert witness for Amazon-related cases and an Amazon-accredited advertiser who won the emerging elite award for one of Utah’s fastest-growing companies.