University of Massachusetts at Amherst - Isenberg School of Management

University of Massachusetts, Amherst

Leader of Business Development & Account Executive Teams Focused on Revenue Optimization and Acquisition Strategy

Boston, Massachusetts, United States

Bird

Sr. Manager Leading the NA Account Executive and Business Development  Team

Led a high performing sales team of 45 team members across 3 offices and virtual locations within the Northeast and Mid-Atlantic territories in North America.  

Exceeded forecasted revenue goals of over $500 million in gross revenue and improved market share by 30%

Defined, prioritized and executed objectives and key results (OKR’s) for the team based on business need, consumer demand, and data analytics.  OKR’s were met or exceeded in relation to partner interaction, revenue opportunity, and success rates for business initiatives.

Successfully led business development strategies that were globally cross-functional. High impact and coordination with key stakeholders in product development, finance, and executive team members. This resulted in new product technology and business terms internally and externally.

Implemented a strategic plan to roll out a new account management playbook for sales teams across the territory with high impact to the business, clients and consumers.

Heavy concentration on developing leaders and managers on the team to advance core coaching skills and elevate the sales teams by demonstrating trust and value to 4K partners in the territory which resulted in strong YOY sales results

Expedia Group

Director of Account Management

Directly managed a team of 13 Account Managers for the Northeast Region with $75 Million in annual revenue across key metro and seasonal territories.

Awarded Leading Leaders Award in September of 2018 & nominated for Area Manager of the Year 2016.

Experienced pillar champion for the Expedia Group Sales Learning Team and coordinated new hire on-boarding and training for all sales managers across North America

Lead Area Manager for implementing and rolling out Rev+ (Expedia’s revenue management tools for partners) in North America.  Worked closely with product development teams on AB testing of tools.

Area Sales Manager

HSMAI

Boston Chapter President

Sr. Account Manager for a mix of corporate branded hotels, independent hotels and vacation rentals across the Greater Boston Area.  Portfolio size of 250 hotels

Led a team of 5 sales managers across the territory

Developed strategic partnerships with Marriott, Starwood, IHG, and Choice Hotels.  Regularly attended partner and hotel cluster revenue maximization meetings to review RevPAR strategies on Expedia Group.  Secured exclusive promotional deals.

Jennifer Keough