John Cooley
Copenhagen, Capital Region, Denmark
John Cooley is a seasoned digital marketer and Danish Digital Award-winning professional with over twenty years of experience in the field. He is a member of both the Digital Analytics Association (DAA) and the International Institute of Business Analysis (IIBA). Cooley's expertise includes eCommerce optimization, growth hacking, and tourism marketing. He has raised conversions from Facebook Ads by 173% while lowering ad spend by 74%, leading growth goals to 2021, and at VisitVestsjรฆlland, reached 2020 growth goals for traffic and turnover already in 2016. Additionally, Cooley has developed and executed content strategies for both B2B and B2C platforms, integrating a variety of resources including SEO and SEM, PPC marketing, email marketing, and social media marketing.
Cooley has studied at a variety of institutions, such as the Digital Marketing Institute, the University of Virginia, and the University of London, among others. He is a Growth Intelligence Manager & Partner at 2nd Persona I/S and has contributed as an SEO Researcher at SEO Pro News and a Scientific SEO Tester at Internet Marketing Gold. Additionally, he has served as a growth manager at Kurhotel Skodsborg, a judge at KMG-NEXT Cup - Danish Entrepreneurship Festival, and a board member at Lederne - Danmarks stรธrste lederorganisation.
Cooley has several skills and interests, including digital leadership, brand management, data analysis, and people analytics. His experience covers a variety of tools such as WordPress, MailChimp, SEO Powersuite, and Facebook Business Manager. With his experience as a digital marketer, he has a wide range of knowledge suitable for consulting, coaching, or marketing manager roles.
