Nicole Tucker, a seasoned marketer with vast experience in Customer Strategy, Marketing, Retention, and Portfolio Management from different sectors, is a force to reckon with in the industry. She has worked in Engineering Financial Services, Health & Fitness, and Airways. She has developed different campaigns, and worked on multi-channel campaign delivery and acquisition, retention, and usage initiatives. Nicole makes sure that all campaign initiatives align with business strategies to maximize returns, making her a valuable asset on any team.
Nicole is an alumnus of the University of Auckland, where she studied Bachelor of Commerce and Takapuna Grammar School. She has worked with different organizations in various capacities, including WSP New Zealand, BNZ, National Australia Bank, Diners Club International, South Pacific Tyres, TBWA\GGT, Esporta, and Air New Zealand. She was the Head of Marketing at WSP New Zealand and Head of Marketing Campaigns and Senior Manager - Customer Lifecycle Management at BNZ, among others.
Nicole is passionate about driving customer-centric focus, building strong relationships, and delivering results. She has developed Customer Value Propositions tailored to business strategies and worked on acquisition, retention, and usage initiatives that align with business goals. Her expertise in Marketing Strategy development and multi-channel campaign delivery is exceptional, and she is a valuable team member in any project.