Joao Cardoso is a seasoned professional in the digital world with a strong track record of leadership, transformation, and agility. He leads the development strategy for GroupM in Portugal and oversees digital operations and talent across a suite of emerging platforms that includes social, search, display/video, analytics, and automation. Cardoso is passionate about the innovative ways technology is transforming society and how data can be utilized to enhance management. He holds a PG in Information Systems from the European University College Brussels, Belgium, an MBA in Business Administration from The Lisbon MBA - Católica - Nova, and has studied Certified Scrum Master Agile at RADTAC and Data Science at Data Science Dojo. 

Prior to his current role, Joao Cardoso held several senior management positions. He was the Chief Product and Services Officer and Head of Digital at GroupM, Operations Director at GroupM, Xaxis Director at Xaxis, and European Product Manager Retail Assets & Liabilities at Barclays in the past. Besides, he was previously the Strategic Projects Manager and Internet Channel Manager at Barclays and GE Money, respectively. Before this, he was a project manager in GE Money's Graduate Program - Information Management Leadership.