Rodrigo Luna is a marketing specialist and Licentiate degree holder from the Instituto Tecnológico y de Estudios Superiores de Monterrey and the Institut Supérieur de Gestion. His experience in companies that operate in the consumer market, including Conagra Brands and Liverpool, makes him an adaptable and results-oriented professional. Rodrigo has successfully developed practical and effective business strategies focused on clients and consumers, combining commercial and financial solutions. At Liverpool, he served as the Director of Customer Experience & Analytics after working as the Subdirector de Marketing Digital and Subdirector de Operación Digital. His expertise extends to shopper marketing, trade marketing, and omnichannel operations. Rodrigo is passionate about continuous improvement and adapting to changes within the industry.