Richard Banfield is a well-known CEO, executive leader, advisor, and author with extensive experience in guiding digital transformation for businesses. He has served as VP of Design Transformation at InVision, where he developed design maturity-focused solutions, including the Design Maturity Assessment, and produced documentary films on successful team collaborations.

Richard's success includes being the former CEO of Fresh Tilled Soil, where he led the digital product design firm to execute over 700 client projects, including for Fortune 500 companies like Intel and Time Warner Cable. Before this, he co-founded Acceleration and was an officer in the South African Defense Force.

Richard is also an accomplished author, having written books including Product Leadership, co-authored with Nate Walkingshaw and Martin Eriksson, and Design Leadership and Design Sprint, co-authored with CTodd Lombardo and Trace Wax.

When he's not advising companies or writing, Richard enjoys his passion for art, and has exhibited his work as Richard Banfield Art. Additionally, he has invested in 21 startups, showing his passion for entrepreneurship.

Richard holds a Bachelor of Science from the University of the Witwatersrand, and has studied Zoology and Botany at the same institution, in addition to Business Economics at the University of South Africa. He's also advised companies like JB Sales, Raven360, maginative, and Crystal Knows.