Miami Lakes Educational Center

New York University

Florida International University

Miami Dade College

President of Hola Seguros/Park City Insurance & Executive Vice President of HolaDoctor, Inc

Miami, Florida, United States

HolaDoctor, Inc.

President of Hola Seguros / Park City Insurance

Executive Vice President of Technology & Marketing

Create and manage all marketing efforts for HolaDoctor and Pan-American Life Insurance Group. From lead generation to feed an 120+ person call center and creation of new Paid Search, Social, Content and Mobile Advertising strategies to initiate new digital customer base and additionally, grow brand presence and generate a self sustaining ecosystem of leads for internal tele-sales operations.- Manage Lead Generation Strategies for 85+ Agent Center- Develop New Technologies for Customer Management & Messaging Automation- Initiated and Created new Custom Version of Salesforce to manage all insurance operations from policy to lead distribution, and all reporting metrics.- Created new contact strategy that uses various tools (SMS, Direct Mail, Email, Push Notifications and Dialing Setups). This allows us develop new ways to retain customers and make it easier to increase touch points with customer and in-turn increase conversion rates.- Manage a team of over 15+ individuals in the United States, Mexico, Argentina and Spain.- I manage hands on and develop myself, I don't just delegate down, everything I manage I personally know how to do and implement. - 5+ Years of experience of Salesforce Management, Development and Administration Setup.

Vice President of Worldwide Marketing

- Oversee all Ecommerce channel efforts from launch to the development of long-term revenue strategies and management of marketing team.•	Manage large robust team of digital marketing experts and affiliate managers.•	Responsible for over $20MM in revenue and equally sizeable advertising and promotional budgets.•	Managed web-campaigns on all major digital advertising platforms•	Developed sites and content strategies for athlete partners and internal site blogging•	Monitored team progress, enforced deadlines, along with project management•	Optimized profitability by developing comprehensive digital strategies, utilizing Emails, Facebook Ads, Google Ads and Content Ad Delivery platforms like Outbrain & Taboola•	Designed the UX & UI of all BPI sites and Ecommerce marketplaces•	Designed, Developed and Launched Email Campaigns inclusive of extensive automation campaigns, utilizing (Mailchimp, Emarsys & Campaign Monitor)

BPI Sports

VP of Marketing / Ecommerce

Director of Channel Marketing is an essential role in any organization, especially in the financial B2B space. As a senior-level marketing professional, I am both analytical and creative and possess extensive knowledge in a variety of disciplines such as production, information technology, legal and finance. Part of my day to day was to plan, direct and coordinate marketing budgets in agreement with organizational goals. Oversaw a team of 20, with numerous job roles and backgrounds. My key to success with Funding Metrics was to play multiple roles, a man with many hats and objectives reaching far beyond just marketing and sales. By initiating a very powerful rebranding campaign for funding metrics, I not only increased market share with Merchants who are the core of the business, I too drove a total of 400 new Broker Partners, that work solely on delivering new merchant clients daily.Built platforms and documentation for all new process for Lendini & Quick Fix Capital. Worked with CEO & Chairman to establish new operational rules and guidelines for communications for both Merchants & Brokers.Established a 105 person call center & deal processor in Costa Rica. By shifting our basic data operations from U.S. to Costa Rica, we not only saved on operational cost but were able to deliver over 75% faster services for our partners & clients.

Funding Metrics LLC

Director of Channel Marketing & Operations - Small Business Lender & Analytics

- Everest Business Funding provides business owners with the working capital they need to grow. They provide you with the financing tools you need to buy inventory, launch marketing campaigns, upgrade equipment, hire staff, make renovations, or any other purpose you see fit. Currently they are the third largest Merchant Cash Advance company in the multi-billion dollar alternative business financing industry.- As the Marketing Director for Whetstone Holdings, Everest Business Funding & Price Funding Group, I am in charge of overseeing the entire operations of sales and new lead development. - Currently I oversee the operations and sales development for five call centers spread over different locations in Dominican Republic, Miami, New York and Las Vegas. My role other than sourcing and providing leads daily to each call center is to generate an efficient network of lead sources that operates and distributes almost automatically within the different CRM & Dialer platforms.- I have also created an array of digital networks and campaigns to generate PPC, Social and Email based leads for different business needs. These systems combined create thousands of qualified business leads daily, which are all instantly delivered through the lead vault I created specifically to filter and distribute the leads to the correct set of agents and correct call center.- Managing a team of 100+ sales agents, 2 graphic designers, 2 data coordinators I have gained experience in the managerial role.  - Directly reporting to CEO & COO of the company, I have a great understanding of the top level management of the business and have great knowledge on how to create and build a successful team and processes that not only organize & produce but sustain a flow of data that allows myself and the top level executives to make strong and effective decisions on how money is invested and spent on acquiring new business.

Whetstone Holdings / Everest Business Funding

Marketing Director - Financial Institution

Over 7 years of experience in the digital marketing sphere, possess a solid understanding of all the work, tools and concepts necessary to raise the level of any project or campaign.Successfully worked with over 100 Clients from all types of industries and all sizesDeveloped and delivered 80 different and successful AdWords campaigns.Ability to grow and develop large and small campaigns that generate steady growth for clients.Generated a marketing strategy for Night Owl Security Systems, helped with their new approach to market online home security and cybersecurity for personal use.Solid background in computer programming and website development and a competent understanding of consumer interests.High-integrity, energetic leader known for ability to envision and create successful outcomes in complex situations.Diverse industry and functional expertise, with a tenacious commitment to driving sales, profit and market-share growth

Simple Q Media Solutions

Senior Consultant

SUMMARY OF DUTIESManaging and building out 3 main sites. I work on structuring marketing of the sites products, generate promotions on a week to week basis. Develop social media content and information to relay deals and attract new traffic. I also manage the main paid search campaigns for Google Adwords and Adroll and additionally hoping to launch a strong Facebook Ad campaign to boost exposure of the sites. With a great emphasis on generating new possible sales tactics, I strive to rebuild daily and optimize weekly, as to grow the amount of possible sales the sites can drive for any one product. Focused on growing the sites and revamping that business sector for Kira Labs, I function as a stand-alone manager for an entire sector, supervising systems, sales, marketing, logistics and customer service.

Kira Labs Inc.

Ecommerce Manager

Reason for Leaving: Contract Expired and Project Hired for Concluded.	Devising strategies to drive online traffic to the company website.	Worked with CEO and CMO to develop campaigns and implement ideas on how to increase sales but lower advertising cost.	Generated daily sales and prediction reporting, along with an in depth review of all existing and future marketing promotions and campaigns.	Tracking conversion rates and making improvements to the website.	Developing and managing digital marketing campaigns	Utilizing a range of techniques including paid search, SEO and PPC.	Overseeing the social media strategy for the company.	Managing online brand and product campaigns to raise brand awareness.	Managing the redesign of the company website.	Improving the usability, design, content and conversion of the company website	Responsibility for planning and budgetary control of all digital marketing	Evaluating customer research, market conditions and competitor data.	Review new technologies and keep the company at the forefront of developments in digital marketing.

Moguldom Media Group

Digital Marketing Manager  -  Contract Position

Developed new Identity and Branding for Orotex America: Hired as a consultant to generate new identity to company and create brand in which they could infiltrate the retail market and not just wholesale distribution. I focused on managing their current assets and doing away with anything would not fit with the new image. I personally designed and created a brand new website, logo, server system and warehouse inventory categorization process, to effectively sell online and display all products on the new site for potential clients to view and receive information on. You can take a look at the site via the link: <a href="http://www.orotexusa.com">www.orotexusa.com</a>. I am still working as a consultant analyzing, developing and implementing my new strategies that are greatly being received by the market. With an almost overnight increase in market share due to higher recognition and reach with the new established image, the company is surely transitioning into a whole new facet of their industry. Description of Company:Wholesale clothing, shoes and accessories liquidator and vendor. We are your connection to the top quality brands from Macy's, JCPenny, Kohl's, Kmart, Sears and many others. Give us a call or stop by our Miami Location to view our whole selection of merchandise.

Orotex America

B2B Channel Marketing Consultant

Developed and maintain over 300 digital marketing clients, among them including major insurance companies, security companies, financial institutions and luxurious jewelers throughout the country. Create new Google Adwords, Bing Ads and Yahoo digital Pay-Per-Click campaigns. Manage and optimize digital marketing campaigns to generate highest return on investment for both clients and Rand. Work in developing and creating new techniques and or channels in which to broadcast specific companies to reach new demographics and find target audiences. Analyze and report data through different services including but not limited to Google Analytics, Google Adwords, <a href="http://MyWebPositon.com">MyWebPositon.com</a> and numerous other platforms. Work and command a team of highly experienced programmers and web developers in creating beautiful and effective websites, mobile applications, digital media and content for every one of our clients. Instructed and developed close relationships with clients, to effectively provide a tailored service in which they felt both comfortable and saw an effective management of their needs.

Rand Internet Marketing

Internet Marketing Director

Reason for Leaving: Contract ExpiredWith numerous tasks and objectives, my position is that of a visionary and creator. I spend time organizing and developing new methods of reaching our consumers with a hand-full of techniques and platforms. Anywhere from optimizing Google Adword campaigns, to get more clicks with smaller budgets, to redesigning all the websites to be more user friendly and drive conversions while decreasing bounce-rate, all mixed with a unique approach to gaining attention online, by creating videos and developing connections with industry essential bloggers. With a positive and forward-looking attitude, I have already managed to make Safari Ltd a very well oiled machine for generating traffic and digital sales. Try searching: (educational toys, safari toys and fun toys) and not hitting one of our sites, before something not even possible, now we surpass our competitors at almost every turn.

Safari Ltd®

Marketing Specialist  -  Contract Position

Reason for Leaving: Contract Expired	Created marketing ads for Facebook, Twitter, Google and many other social media networks.	Designed promotional material for special programs and events.	Created and designed all website content, banners and ecommerce product system.	Responsible for maintaining day to day content of website, Facebook page, Twitter profile and other media outlets.	Designed the frames and outlines of each bike and also created the custom logos for each individual frame and model.

Rossetti Bikes, INC

Marketing Director - Contract Position

Reason for Leaving: Company closed down U.S based HeadQuartersGenerated effective marketing plans and initiatives that explored new possibilities of sales and revenue streams. Coordinated marketing and sales teams Created and designed marketing essentials i.e.: Websites, Social Media, Equipment, Gear and other marketing tools. Coordinated events and showcases to promote products andservices in new and interesting ways. Developed new products to expand market reach and generate a higher volume of sales. In-depth analysis of industry and yearly market trends to create improved sales plans and to push more calculated steps of the direction and volatility of the company. Generated numerous Ecommerce platforms to promote web visibility and spawn new sources of revenue. OrNsoft North American division has grown about almost 80% in both social and sales due to effective marketing and planning initiated by me and my team.

OrNsoft Corporation

Marketing Director

Reason for Leaving: Lost VC Funding for Idea	Responsible for maintaining functionality of the website, productivity across departments, and overall profitability.	Created the company's website and content.	Drafted the company's philosophy and business ethic.	Increased sales demographic through online advertising and search engine optimization.	Initiated Creative and Local Marketing Campaigns	Build Company Image and Set-Up Branding Initiatives 	Created Guerrilla Advertising Campaigns	Grew Revenues and Expanded Company Reach in South Florida Region

Mart2go.com, INC

Chief Executive Officer

My tenure at this firm was not long due to the fact that I came on as an outside consultant and once my main responsibility of designing and editing the website was done, I was no longer required by contract to remain with them full-time. However, after my main responsibilities were fulfilled I was kept under their employment as a consultant and occasionally as an editor.

Ariel Dominguez