Jeff Finken is a highly experienced customer experience consultant and entrepreneur with a specializations in customer relationship management (CRM), analytics, and Salesforce implementation. With over 100 successful projects and enterprise roll-outs under his belt, Jeff has become an expert in CRM market analysis, CRM selection, competitive product analysis, Salesforce implementation, CPQ implementation, and customer journey mapping. He co-founded Madrona Solutions Group in 2005 to provide comprehensive CRM and analytics services to organizations across numerous industries. Jeff's firm was later acquired by West Monroe Partners where he continued to hone his skills in Sales Cloud, Service Cloud, App Cloud, Community Cloud, CPQ, Salesforce Billing and numerous integrations with NetSuite, Intacct, and SAP.