Alex Baumann is the Co-Founder & CEO of Petbuddy Group, a company that aims to build Europe's leading group of sustainable pet care brands. Alex has a diverse background in business administration, management, and international trade, having studied at renowned institutions such as Gothenburg School of Business, Economics and Law, Linnaeus University, WHU – Otto Beisheim School of Management, and Universidad Autónoma de Barcelona.

With over a decade of professional experience, Alex has held various roles in digital strategy, marketing, sales, and management, working for companies like Glossybox, The Hut Group, and Volvo Cars. He has also worked as a co-founder and marketing manager for several startups, including Homefeeling.se and NordicDays AB.

In addition, Alex has served as a member of the board of directors for Olini Oy and as an advisory board member for LH cosmetics. He was also a former Inside Sales Manager at SATS and a Team Manager at McDonald's Corporation.

Alex is passionate about building sustainable and mission-led businesses to make a positive impact in the world. He has shared his expertise and learnings with other mission-led founders and businesses to help them succeed in their endeavors.