Jeanine Bassett is an accomplished business professional with a passion for storytelling and history. Her expertise lies in Consumer Insights, and she has held a variety of roles at General Mills, including VP of Consumer & Market Intelligence, Consumer Insights Director for the Center of Learning and Experimentation and Foodservice, and Senior Consumer Insights Manager for Cereal Partners Worldwide. Jeanine has also worked in the food and beverage industry in Switzerland and holds a Master's of Business Administration from the University of Minnesota - Carlson School of Management and a Bachelor's degree in Quantitative Methods and Marketing from the University of St. Thomas.

She is known for her ability to translate consumer insights and data into actionable strategies and campaigns. Jeanine's insightful storytelling and deep understanding of American history and classic films make her a unique and valuable asset to any team.