Federal University of Rio de Janeiro

UERJ

Produtor de vídeo

• Provide SEO analysis, keyword targets, content optimization recommendations and CRO recommendations to improve content quality and organic search KPIs, including rankings, visits, registrations and conversions;
• Serve as a technical reference in projects from the design of a solution, configuration, development and implementation perspective;
• Monitor and maintain the content quality of  content library through the CMS, web analytics tools and SEO site auditing tool;
• Administration of SEO tools like Google Analytics, Search Console, Keyword Planning, Page Speed, among others
• Improvement and adjustments of the strategy based on insights from the analysis of metrics and
results
• Elaborate reports, dashboards, analyzes and insights of the area;
• Implement content changes, including copy updates and new page builds in the CMS, and supporting and coordinating with design, marketing and product partners on campaign;
• Monitor and maintain content quality, web analytics tools and SEO site audit tool, logging issues with development teams and uncovering content opportunities for content and documentation teams.

CPL - Soluções em Acessibilidade

SEO Specialist | Tech Project Manager

• Responsible for monitoring and analyzing data on a daily basis in order to optimize digital channels, with a focus on acquiring new customers;
• Administration of SEO tools such as Google Analytics, Search Console, Keyword Planning, Google Adwords and Facebook Ads among others;
• Develop, plan and execute A/B tests, apply quantitative research methods and approaches 
• Create and optimize ad campaigns and paid search landing pages;
• Analyze and optimize ad campaigns to increase return on investment (ROI);
• Improvement and adjustments of the strategy based on metrics and results;
• Creating performance reports and managing dashboards.

MAIN RESULTS:
- Excellent positions in the Google ranking for strategic keywords for selling products
decoration and catering services for children's parties.
- Top ranking for important sets of keywords.
- Expressive return with advertisements leading to a progressive increase in investment over the course of
of 2 years.

Fantasie

SEO and Site Administrator

• Responsible to test and evaluate a new updated offline closed captioning software to replace the old one;
• Develop custom solutions and integrations using tools such as JavaScript and HTML;
• Development of the company's website, obtaining good SEO results.
• Build and maintain tools for deployment, monitoring, operations, and analytics;
• Define data flow of the tools and choose the most appropriate technologies for each solution.

Software Developer

Tech Intern

• Participate in the development of applications and programs, following the guidelines and standards established by the development team;
• Basics of web development (HTML, CSS, JavaScript);
• Support for all activities in the technology development area;
• Assist in the analysis of software requirements and design of technical solutions;
• Document technical procedures and create basic training materials for users.

Augusto Costa