Sarah Rink is a qualitative researcher with extensive experience helping companies gain insights into their target audience to enhance strategic decision-making processes.

With a strong background in user research strategy and planning, remote research, and customer interviewing, Sarah has collaborated with various clients across Europe and Brazil.

Sarah's qualifications include a Design Sprint Master certification from Google Design Sprint Academy, an MSc in Human Computer Interaction from UCL, and a Bachelor's degree in International Politics Commercial Affairs from Universidade de Brasília.

Sarah has held key positions such as Research Director at Sngular, UX Expert & Certified Design Sprint Master at Google Developers Program, Research Principal and Director at Realized, and Partner at TinkTank Design.

Her previous roles also encompass Partner at UXdna, Co-founder at Social Toy, Interaction Designer at The Mill, User Experience Consultant at Wilson Fletcher, and Journalist at Cases i Associats and Reuters as a political correspondent.