Maria Lavazza is an experienced and passionate UX designer with 18 years of professional experience in creating user-friendly and easy participative design sessions for digital and physical experience design. She has extensive knowledge of design thinking, service design, information architecture, content strategy, scenario and persona, journey map, empathy map, blueprint, UX research strategy, co-design, content analysis, and maps. Lavazza is also an academic teacher, an international speaker, and has taught at various universities and institutions, including UXUniversity, LUISS Guido Carli, IED - Istituto Europeo di Design, Master IA - Università degli Studi di Perugia, and Università IULM di Milano.

Lavazza holds a degree in Biblioteconomy and Indian philosophy from the Sapienza Università di Roma. She has previously held positions such as Head of Experience Design at usertestlab srl, Information architect and UX designer at Invitalia, and Web content manager and information architect at Sviluppo Italia spa.

Overall, Maria Lavazza possesses a wealth of expertise in UX design, content strategy, information architecture, and design thinking. Her passion for creating user-centric designs and her extensive professional experience make her a valuable asset to any organization.