Cornell University

USC Marshall School of Business

University of Toronto - University of Trinity College

Chief Silverist leading the charge to celebrate and embrace natural silver hair at any age!

Silverist

Founder & CEO

Advisory and fractional management and marketing consulting for premium brands such as Herbivore Botanicals, Algenist, GloScience, and Ina Labs. 

I currently do not have the bandwidth for fractional roles but am open to discussion for advisory opportunities.

Eleven Wonders Inc

Principal

Board Advisor providing guidance on growth, general management, marketing and branding for Envision Horizons, a fast-growing Amazon agency with both full-service and automated solutions. Envision Horizon’s demystifies the Amazon ecosystem with a transparent approach that scales businesses quickly while keeping focus on profitability.

Envision Horizons

Advisory Board Member

Papa & Barkley is the #1 cannabis wellness brand in California. Its mission is to unlock the power of cannabis to improve people’s lives. Papa & Barkley’s core products are distributed in top California dispensaries and its CBD products are sold in premium national health channels such as Vitamin Shoppe, Erewhon, Equinox and Mother’s Market.

Key accomplishments include successfully extending Papa & Barkley’s core portfolio into the sleep need state, leading the creation of the new edibles sub-brand, P&B Kitchen, and accelerating the company’s DTC and delivery business. 

Papa & Barkley was the only cannabis consumer products brand to make LinkedIn’s 2021 list of top start-up companies.

Papa & Barkley

Chief Executive Officer

Drove and owned the full end-to-end consumer experience for Milani Cosmetics, the #1 multicultural makeup brand sold in US mass channels. Functional responsibilities included product innovation, creative, retail activation, integrated communications (social, PR, influencer marketing, and experiential), and P&L responsibility for DTC channels (Milanicosmetics.com & Amazon.com). Core member of Senior Leadership team.

Milani Cosmetics

Chief Marketing Officer

FIDM

Adjunct Faculty

Ownership for all aspects of the wet n wild brand, the #1 units sold brand in North America, including branding, global product development, communications (social and influencers), creative, retail marketing and driving growth of the North American P&L. 

Delivered record-breaking and continued YoY growth throughout tenure. wet n wild was one of the fastest growing brands in North America through Q1 2018. wet n wild was the #7 most Googled brand in 2017.

Corporate responsibility for visual merchandising and market research across all five Markwins brands.

Markwins Beauty Brands Global

Senior Vice President, wet n wild beauty

Vice President of Marketing, wet n wild beauty

Led go-to-market strategy and execution for flagship brands within the L’Oréal Paris portfolio, including Revitalift, Age Perfect, Excellence, and Preference.

L'Oréal

Assistant Vice President, L'Oreal Paris

Marketing Director, L'Oreal Paris Skincare

Senior Brand Manager, L'Oreal Paris Skincare

Reported to Head of Marketing.  Directed lip, eye and makeup remover businesses from concept development through in-market launch.  Led digital marketing and launched J&J’s first social media site and first Facebook page.

Johnson & Johnson

Product Director, Neutrogena Cosmetics

Drove product innovation and brand activation  for eye and makeup remover categories. Marketing lead on S&OP process.

Associate Product Director, Neutrogena Cosmetics

Oversaw global and US marketing for cosmetics product portfolio across all categories (500+ SKU’s).

The Estée Lauder Companies Inc.

Marketing Manager, Prescriptives

Special Events - Global Marketing

Created innovative makeup artistry, skincare diagnostic, fragrance sampling and other experiential marketing events to animate major product launches across global markets.

Assistant Manager, Estee Lauder

Supervised the operations of eleven Robinson’s-May (now Macy’s) Estée Lauder counters in the Los Angeles area.  Trained a sales field team of forty Beauty Advisors.

Evelyn Wang