Institute Of Business Management Studies (IBMS)

Indira Gandhi National Open University

Sivanath Sastri College - Calcutta University

Auxilium Convent School - Kolkata

Marketing  -  Communication  -  Branding  -  Innovative Narrator  -  Consistent Performer  -  People Manager

Bengaluru, Karnataka, India

ROLES AND RESPONSIBILITY

LEADERSHIP / SALES ENABLEMENT
Story boarding, conceptualization and designing of pitch presentations, RFX documents, Sr. leadership decks for townhalls, client pitch, annual reporting, etc.

CLIENT ENGAGEMENT
To engage the digital channel with right content and format, in bite size for increased engagement. Devise and implement new techniques for focused events.

SM MARKETING
Responsible for devising roadmap for social media marketing plan in complete alignment to organizational digital strategy. This role requires complete collaboration with digital partners to define an integrated omnichannel strategy focused towards delivering appropriate content across multiple social platforms at the right time, every time. Shareable collaterals are created/designed in-house leveraging internal creative studio, under my supervision in the form of videos/infographics/animated gifs etc.

DIGITAL BRANDING
Ensuring complete adherence of brand guidelines across company website and all customer facing digital assets. Complete ownership in maintenance and periodical update of website visual entities/content in trend with latest thought leadership articles, news/media updates, etc.

EVENTS
Active participation in leadership brainstorming for int/ext events; in Identifying key events/topics to participate, content creation, event format, creatives, vendor collaboration, Identifying key speakers/guests, formulating key outcomes from participation, delivery and execution of the identified events in collaboration with cross-team functions. Campaigns for solution promotion across social platforms.

ACHIEVEMENTS

Global Winner of Talent Appreciation Program (TAP) - 2019, for Best Performer, Marketing

Won 4 PR World Awards

Won 3 Golden Bridge Awards

Organically increased LinkedIn followers by 75%

Increased digital engagement by 500%

Launched new website with benchmarked UI/UX and performance vs peers

ITC Infotech

Sr. Manager Marketing

ROLES AND RESPONSIBILITY

DESIGN
Incubating the Design Studio team, responsible for marketing communication and design. Managing internal/external UI/UX projects, business presentations, Playbooks for Sales enablement, Various HR initiatives, etc. Collaterals for office branding, Social media, newsletters, case study, blog, etc.

BRANDING
ODC – Conceptualizing & creating a mirror; client specific delivery center.
New office setup – Discuss with regional teams to establish setups and imbibe ITC Infotech brand in the new region.
Client visit – Active participation in leadership discussions to define and formulate client experience for successful engagement.
Corporate branding – Formulating the corporate branding guidelines with planned approach while ensuring total relevance towards today’s dynamic business solutioning.

INTERNAL COMMUNICATION
Employee Centricity – Work together with HR to plan and communication all employee focused org initiatives. Coordinate with facilities to execute in-campus events / campaigns.
Operational Excellence – Actively participating in theming communication of org-wide decisions. Identify the impact of bringing in innovative changes within the org.

EXTERNAL COMM –
Analyst Relations – Developing and maintaining effective relationships with all the major analyst firms. Preparation of pitch documents for analyst briefing for appropriate mentions and promotions.
Public Relations – Identifying the right audience, preparing the elevator pitch and leveraging appropriate channels for publishing key company highlights.

VENDOR MANAGEMENT
Identifying appropriate vendors based on org fit, capabilities, & cultural alignment. Ensuring strict adherence to org quality parameters while delivering agreed services. Budget management for vendor ecosystem.

ACHIEVEMENTS
Winner of most coveted Achievers Club - Gold

Global Winner of Talent Appreciation Program - Best Performer, Marketing

Recipient of “iTech 2018 – Startup Showcase” Event Manager Award

Marketing Manager

ROLES AND RESPONSIBILITIES

Story boarding, conceptualization of pitch decks for sales enablement.

Conceptualizing and designing Playbooks (exhaustive presentations designed with effective use of visuals and storyline) for Sales enablement, Recruitment, Onboarding and Various HR initiatives.

Monitoring and mentoring the team while ensuring maintenance of quality and deadline throughout project delivery schedule.

Handling of internal/external clients for various UI/UX related works and demos for PoCs, inclusive of responsive web and mobile app.

Training Marketing and other Service Lines on effective usage of PowerPoint and design guidelines.

ACHIEVEMENTS

Recipient of multiple Spot Awards for designing website and newsletter for critical clients

Winner of “Achiever of the Month” award in Design Excellence globally

Winner of Change Management in iLead leadership program

Visiting Consultant on Marketing Delivery process optimization for a Danish Client

Lead Consultant

ROLES AND RESPONSIBILITIES
Reporting to the Group Head – Business Analytics, entrusted with the responsibility of generating scrupulous reports on PowerPoint, Word and Excel with effective visualization.

Also responsible for global managing of end-to-end monthly product performance trackers and keeping abreast of monthly/weekly KPI reports for Novartis Products and competitors, using tools like SDI Datamart, etc.

Fulfilling project requirements through execution of effective secondary research.

Planning and preparing of communication to senior management on latest findings, trends of various CVM brands.

ACHIEVEMENTS

Recipient of “Above and Beyond” Award for excellence in performance.

Creative skills in PowerPoint recognized by awards from US Manager.

Novartis

Market Research Analyst

ROLES AND RESPONSIBILITY
Content preparation for brands across the business.

Effective story boarding and communication for product launch.

Business Analytics, entrusted with the responsibility of generating scrupulous reports on PowerPoint, Word and Excel.

ACHIEVEMENTS

Recipient of “Above and Beyond” Award for excellence in performance.

Effectively imparted PowerPoint and Visio trainings to colleagues.

Sr. Analyst Marketing Content Management

ROLES AND RESPONSIBILTY
To prepare business presentations for CVM brands
Effective story boarding for CXOs
Content curation for regulatory compliance presentations
Communication for new product launch

ACHIEVEMENT
Visio certification

Documentation Expert Global Marketing and Sales

ROLES AND RESPONSIBILITIES
Creating business presentations in PowerPoint, and Word for business development related activities.

Icon creation for marketing collaterals as per Unisys’ Global brand guidelines.

Monthly report generation on employee utilization of marketing department for Senior leadership.

Maintaining glossary of visual elements for organized and consistent usage across organization.

ACHIEVEMENTS

Instrumental in creating marketing documents for promotional discussions.

Delivered key trainings on Effective Visual Presentation.

Unisys India

Product Information Specialist II

ROLES AND RESPONSIBILITIES

Creating business presentations in PowerPoint and Word formats for business development related activities.

Designing posters, banners, flyers, case studies, whitepapers, newsletters, E-mail publications, etc. for marketing purpose.

Conducting training on Effective Visual Presentation and impactful communication, Visio.

Maintaining glossary of visual elements for organized and consistent usage across organization.

ACHIEVEMENTS

Played a key role in creating proposal documents and developing content based on different facts/figures.

Actively involved in designing newsletters, E-mail publications, posters and banners.

Designing and building of various CSAT survey questionnaires.

Pivotal role in creating and maintaining a documentation glossary of terms for consistent usage.

Successfully maintained equilibrium among team members in crunch situations while delivering high-quality work.

Cross-Tab Marketing Services Pvt. Ltd

Senior Executive-Documentation & Analysis

ROLES AND RESPONSIBILITIES

To understand the consultative approach and thus create impactful business presentations for the consultants of McKinsey worldwide.

To train and coach the new hires on creating presentations with in-depth knowledge and understanding of effective story telling visualizations, pan India.

Official content proofreader responsible to check for design guidelines, English language, logical layouts, etc.

ACHIEVEMENTS

Chosen as Best Performer and thus selected for advanced training on communication and marketing techniques in London McKinsey office.

Chosen as a Coach multiple times. Achieved success and global recognition in coaching employees across India locations.

McKinsey & Company

Sr. Visual Aids Specialis

ROLES AND RESPONSIBILITIES
To create impactful business presentations for the consultants of McKinsey worldwide.

SPOC for coordinating with McKinsey Global offices.

ACHIEVEMENTS

Handled and successfully managed the role of coordinator for McKinsey global locations.

Language skills certified with Grade A

Dipa Sahu