Aparna Dargar is an accomplished and versatile digital media professional with extensive experience in AdTech products and services. She is a master's degree holder in Entertainment Industry Management and Business Management from Carnegie Mellon University, having previously completed a Bachelor of Arts with a major in English Literature and a minor in Marketing from Delhi University.

Over the years, Aparna Dargar has worked with leading digital companies such as Accenture Interactive, Amobee, 360i, Xaxis, TRAFFIQ, VMI, Rainbow Media, and Gravitas Ventures, among others. Her areas of key expertise are media and marketing strategy, e-commerce readiness and deployment, publisher inventory and data monetization, audience acquisition and retention, CRM onboarding and design, digital and social strategy, paid, owned, earned media strategy, advanced and digital analytics.

As a Global Programmatic Practice Lead at Accenture Interactive, Aparna Dargar designs powerful marketing solutions to help clients tackle complex digital challenges. She is an experienced professional when it comes to dealing with programmatic buying, product strategy, and marketing, and in-housing, enabling brands to take digital buying to the next level.

In summary, Aparna Dargar is a results-driven digital media marketer who consistently delivers value to clients with cutting-edge technology and business strategy expertise.