Marist College

Head of Creative Strategy

Centering the customer in our brand, creative & product strategy.

MoneyLion

VP of Strategy

MALKA

Lead Creative Strategist

- Analyze client business objectives and design 360 campaign approaches to drive core goals such as brand awareness, user acquisition, and purchasing decisions
- Establish core content strategy for owned and partnered properties including brand guide development, media audits, content models etc.
- Review and implement key systems for analyzing campaign performance, core metrics, KPIs and targeting to constantly evolve plans
- Lead brand partners, producers and copywriters to implement strategies for SEO/SEM, media 
 (podcasts, streaming video, OTT, etc), venue collateral, social media, websites and more
- Introduce strategic practice to agency portfolio in partnership with Malka Media and Malka Sports leadership

Creative Strategist

- Build deep knowledge of the client’s business to provide key insights and strategic recommendations across social and digital platforms
- Spearhead research including social listening, competitor audits, trendspotting, platform and publication analysis, and stakeholder mapping as a part of the strategic planning process
- Ideate and plan 360, holistic influencer and digital campaigns with cross-functional teams
- Own the execution of influence projects and stay up to date on trends, platforms, and culture

Marina Maher Communications

Digital Strategist

- Transition properties from initiative-focus to brand-focus: developing brand guides, building audience personas and creating seasonal campaigns
- Led content strategy, editing and compliance for SEO, email, blogs, partner posts and paid media
- Scope digital projects, including websites, content production, partnerships and agency contracts
- Mentor team members to exceed both company and their personal development goals
- Develop campaign integrations for key partners: Chase, Heineken, JimBeam Suntory and Lincoln

The Howard Hughes Corporation

Senior Digital Marketing Manager

-Connected data across all digital platforms to understand customers and enhance conversion
- Scoped and optimized budget for marketing activations (paid, website, print, display, agency)
- Piloted new strategies for all paid media channels (social, display, SEM, 3rd party sites) 
- Ran QA on all owned sites, working with platform partners to improve SEO, CX and performance

Urby

- Led junior team in the execution of integrated campaigns, analytics scorecards and program audits
- Wrote POVs on industry trends and digital platform updates
- Guided project scopes, resource plans and vendor communications for client programs
- Led content strategy and compliance oversight for influencer programs and websites
- Developed new business pitches including content ideation and market research
- Oversaw copywriting and editing for influencer programs and websites

Lippe Taylor

Account Director, Digital

- Supervised creative dept, external vendors and client relationships
- Optimized paid social, search and affiliate growth and acquisition campaigns
- Ghostwrote blog and social platform content on foreign and domestic financial markets for KOLs
- Developed forward thinking, data-driven analysis and recommendations that aligned with client goals and identified high-impact opportunities
- Launched loyalty and retail programs, incentivizing network advocacy and product feedback

Converseon.AI

Account Director, Creative Services

- Executed paid marketing strategy to drive customer attendance, audience growth and SaaS leads
- Launched email marketing campaigns with regional and national partners
- Championed internal and external marketing analytic capabilities to identify customer touchpoints and effectiveness against KPIs
- Evaluated B2C, B2B and SaaS vendors for client applications
- Built agency's first creative department including creative direction, oversight and management of freelance creators

Account Manager

- Managed external contributor teams and train them on online forum management, content development and data visualization
- Produced and edited client video for social platforms, commercials and community education
- Oversaw development and launch of client brand loyalty programs, including coordination of press releases and managing partner relationships
- Led team of analysts and interns to build user research studies and event-specific platform listening

Community Manager

- Oversaw operations, logistics and moderation of social content displays for the Nokia NOW Studio on-site at Social Media Week NYC
- Interfaced with Vine artists and coordinated production and scripts for presentations within the studio
- Managed Nokia event representatives to streamline attendee engagement and publically launch a new product
- Coordinated with on-site Nokia executives and Nokia Brand Ambassadors, promoting the launch of new products and generating engagement with a branded hashtag

Social Media Week

Nokia NOW Studio Manager

- Spearheaded content strategy, research and digital asset development for East Coast cities
- Launched the Google City Experts program and supported user feedback studies
- Designed and budgeted large-scale audience acquisition events and targeted power user events
- Produced video series with influencers and NYC institutions

Google

Associate Program Manager

- Launched and managed Google Local platform, including user feedback and feature development 
- Planned and executed monthly community and Zagat events to generate product awareness, adoption and retention
- Contributed local business and user features for weekly newsletters

Adecco

New York City Community Coordinator, Google Local

- Evaluated and improved the entry and community experience for members
- Managed membership databases and product subscription services
- Produced logistics for classes such as Girl Develop It, Hacks & Hackers, and events including .co's Under the Bulb premiere, Threadnews.org launch and Digital Democracy Holiday Party
- Managed the NWC social channels

New Work City

Events & Operations Coordinator

- Led client success team, managing educational, industry and private client relationships
- Upgraded digital communications and support for entertainment venues, schools and residences
- Created social outreach strategy using Twitter and InfoComm educational webinars and podcasts to inform A/V community and raise profile in key markets including New Jersey and New York City
- Introduced company brand refresh, designing new branding for digital and print communications

Advance Sound Company

- Conducted national brand appearances with MiLB, NCAA, and NFL properties
 - Coordinated spirit program workshops and mentoring at colleges across the U.S. and at the National Dance & Cheerleading Association summer workshops
 - Guided brand representative development for expansion of youth programs including YoJo educational events and the Reggy live theatre/webcast show

Raymond Entertainment Group

Promotions Coordinator

- Created and managed brand’s social presence, including brand voice development, live event coverage and community engagement
- Produced weekly lecture series, visiting critiques, guest workshops, and alumni outreach with artists such as Eric Fischl, Will Cotton, Jenny Saville, Dan Edwards and Crispin Sartwell
- Created grant program database for site expansion and scholarships using comprehensive online research of international foundations, donors and corporations
- Assisted with gala fundraisers communication, art acquisition, promotion and partnerships on-site and at Philips dePury & Co, Milk Gallery and Sotheby's

New York Academy of Art

Program Assistant

- Consulted on Facebook campaigns for Athletic Department and alumni chapters
- Guided education and team building for new on-campus tour guides as part of the Admissions staff
- Cultivated new relationships with Poughkeepsie Journal, ESPNU, ESPN and CBS staff and press
- Redesigned Athletic Department’s mascot costume and spirit program collateral

Topher Ziobro