Lahore University of Management Sciences

Cornell University - Johnson Graduate School of Management

Sr. Product Manager - Sports and Outdoors at Amazon

Seattle, Washington

Currently working in Marketing and managing  'Amazon Celebrity Store'

Amazon

Sr. Product Manager - Sports and Outdoors

Senior Marketing Manager

- Led the market indicators & business sentiment exercise for the evaluation of a $3 billion datacenter business divestiture by a US based telecom company•Developed competitive positioning & opportunity analysis for a leading telecom operators’ prepaid segment for client development

Altman Vilandrie & Company

Summer Associate

Johnson Graduate School of Management at Cornell University

MBA Candidate

- Exceeded industry’s average revenue per user by record 20% through disruptive marketing for largest consumer postpaid brand (0.7 million subscribers) in Pakistan•Launched an online bill payment solution that processes 20% of postpaid transactions resulting in $0.5 million annual cost saving by settling bill payments in real time•Partnered with 2 leading banks to launch handset bundles resulting in 25% increase in overall data usage• Developed & maintained an expert level of customer insight for the given segment and sub-segments, across preferences, lifestyle, needs & purchasing criteria• Worked with the customer value management team for defining a BTL cross / up-selling & retention strategy• Ensured a close business performance monitoring of the segment, including satisfaction levels, usage, service adoption, churn, ARPU, revenues & margins

Warid Telecom

Assistant Manager - Postpaid Pricing & Strategy

- Identified consumer issues inside segments/clusters and initiated micro-segmentation to target low revenue customers thereby reducing inactive subscribers•Led verification project of 700k subscribers saving Rs. 100 million per month of revenue loss•Initiated and managed nationwide win-back campaigns to increase net acquisitions and thereby meet annual targets•Launched first ever winback campaign for youth segments thereby bringing 24% incremental subscribers•Modeled the propensity to churn, identified churn probability and took remedial measures for prevention & win-back

Assistant Manager - Customer Lifecycle Management  - Pricing & Strategy

- Managed revenue initiatives for prepaid segment (6.7 million subscribers) by creating new products and price revisions•Introduced targeted location specific offers for two low performing regions that increased nationwide sales by 15% resulting in top line growth of 8%•Conceived & rolled out customer acquisition offer which increased nationwide new sales by 15% & revenue by 9%•Post campaign analysis of the offers/promotions launched by marketing department

Assistant Manager - Prepaid Segment - Pricing & Strategy

- Managed product development, roll out, and post launch trouble shooting  in collaboration with other teams  •Identified a revenue loss of 2% and took corrective measures through tariff & location optimization to engage 100k new customers contributing $2.1 million per year•Assessed subscribers messaging patterns through market research and analytics to introduce micro-segmentation campaigns and improve SMS revenue by 10%•Conducted high value consumer analysis and introduced a reward program for retention of 5 million subscribers in eleven cities•Conceived and launched International calling bundle and surpassed subscription targets by 20%

Pakistan Mobile Communications Ltd

Specialist - Pricing & Strategy - Jazz

- Designed & managed incentive campaigns for different sales channels•Nominated for Presidential Award for designing an evaluation model for improving channel visibility & measuring performance of 200+ employees & 450+ franchises•Initiated quality of sales exercise for churn management and led a team of 4 to re-design commission structure that led to reduction in below par nationwide sales by 8%

Business Analyst

- Managed branding & pricing and won contracts for three medical practices by initiating location based client referral system that contributed 20% to annual revenue•Diversified company’s portfolio by initiating general transcription for efficient resource utilization•Created effective customer retention promos & built customer loyalty

Brainstorm Transcription Services

Business Development Manager

- Identified potential business avenues and designed customized call center solutions•Worked on a nationwide gas complaint registration system and won government tender for 250 seat call center solution•Managed marketing activities such as digital media activities, media handling and client relationship initiatives

Asad Khan