Fred Reid is a seasoned executive with an impressive background in air transport, hospitality, logistics, and travel-related disciplines. His vast experience includes serving as the President and COO of Delta Airlines and Lufthansa German Airlines as well as the CEO of Virgin America. Currently, he is the Chief Executive of Zephyr Airworks and the President of Cora Aircraft Program, a Division of Kitty Hawk. Fred also serves as the Vice Chairman of the Board of Directors for Sonoma Land Trust, and has been a member of the organization since 2013.

With a degree in South Asian Studies from the University of California, Berkeley, Fred is well-equipped to handle strategic positioning and execution of rapidly growing startups. He has developed broad experience in corporate strategy, executive management, fleet and network planning, flight operations, technical operations, branding and marketing, capital raises, human resources management, corporate learning, and international bilateral treaties.

Recently, Fred Reid served as Senior Advisor - Aviation and Aerospace at L.E.K. Consulting, a global consulting firm headquartered in the United Kingdom. Prior to that, he served as President of Flexjet, the world's second-largest provider of business jet fractional solutions. Fred has also served on several boards, including AMB Property Corporation and gategroup.