Caryn Johnson is a full funnel marketing leader and pioneer in the health and wellness space with a passion for brand and community building. She currently holds the position of Chief Marketing Officer at Vital Proteins, where she is spearheading a once-in-a-lifetime opportunity for the company. Caryn studied Journalism at the University of Illinois at Urbana-Champaign where she honed her skills in storytelling, a skill that has undoubtedly helped shape the content and messaging for the various brands she has worked with.

Caryn has an impressive professional background that spans over a decade. Prior to joining Vital Proteins, she served as Senior Vice President of Marketing, Vice President of Marketing, and Business Development Manager for Beauty at the same company. Caryn has also held key marketing positions at Indie Lee, Skirt PR, Grace Public Relations, and Weber Shandwick, where she honed her skills in public relations, brand management, and marketing. Caryn is a true marketing powerhouse with in-depth knowledge of product marketing, email marketing, social media marketing, influencer marketing, and content marketing strategies.

Caryn is passionate about all things related to health and wellness and has dedicated her career to working with companies that share her values. She is a trailblazer in the health and wellness space and is always on the lookout for innovative ways to bring nutrition and wellness products to market. Her entrepreneurial spirit and brand-first approach to marketing have helped her to build a reputation as a trusted marketing advisor and a leader in the industry.