Universidad de Belgrano

Oglethorpe University

San Francisco, California, United States

- Overhauled sales process and entire marketing approach resulting in a 30% increase in student applications, year to date, despite 6.8% decline in the industry sector. • Developing the school's content strategy, brand identity, and creative storytelling. • Implementing and evolving the communications and marketing strategy and annual plan. • Creating, deploying, and optimizing all ads including Google Display, Hulu, and social media platforms.• Strategically supporting the Principal, Department Heads, Board of Trustees, and other leaders through the development of creative content. • Identifying key audiences (e.g., parents, prospective families, faculty and staff, alumni, etc.) and develop specific content for those channels. • Providing crisis communications.  • Partnering with school leadership, manage all proactive and reactive media opportunities, including print, online, TV, and radio. • Managing the department budget and implement a system for tracking expenses. • Designing, developing and deployment of websites. • Producing email campaigns, print magazines and digital content.• Deploying Hubspot throughout marketing and sales teams for seamless customer journey mapping.

Saint Joseph Notre Dame High School

Director of Marketing and Communications

- Developing and implementing marketing initiatives and strategies for the BAND app • Focusing on targeted growth segments and lifecycle marketing • Developed company’s first automated email strategy to increase user retention and re-engagement• Identifying key target segments and developing demographic profiles• Developing and creating email and social media campaigns • Driving inbound marketing and managing SEO • Handling campaign management, creation and optimization• Improving user interface and UX design of mobile app• Working cross functionally with our global department in Korea

NAVER Corp

Marketing Strategist

- Introduced company's first Adwords campaigns with twice the industry average Click Through Rates•	Planned, executed, and optimized digital marketing campaigns across web, display advertising, social media and PPC•	Ran Email Platform, Email lists, segments and flows•	Managed, implemented and reported on Google Adwords, Google Shopping, & Retargeting Ads•	Implemented Scheduled Content on Website•	Managed & Developed content for blog, website, and social media channels, optimizing keywords & content•	Oversaw all SEO, including meta tags, titles, descriptions and keywords across website, PPC, social media and more•	Optimized CHEFS Website, help maintain website, improving usability, design, content and conversion of the site •	Managed brand and product campaigns to raise awareness•	Collaborated with internal marketing and creative teams as well as third-party vendors to develop and optimize digital marketing campaigns•       Created digital marketing campaign calendar

CHEFS Catalog

Digital Marketing Specialist

Content marketing and growth strategies. Services include: Blog/Website Content CreationSocial Media ManagementMarketing and Business Development Strategy Event Marketing and PlanningEmail CampaignsAd Design

Freelance Marketing and Creative Services

Freelance Content Marketer

- Transformed all internal and external marketing strategies by developing and implementing the organization's first inbound marketing plan resulting in the highest number of new students in Greenfield Community School's ten year history• Developed & maintained SEO strategy and content including, blog website and RSS feed email campaign• Implemented & managed digital marketing campaigns including: video production, radio ads, online banners, and social media campaigns• Managed all social media content and platforms which lead to a 30% increase in customer engagement• Wrote and distributed press releases and managed media inquiries and interviews• Created, proofed and designed print and online marketing materials• Optimized & monitored Google and social media analytics in order to drive admissions

Taaleem

Communications and Marketing Manager

Consultant for Sunmarke School’s Admissions & Marketing Department •      Hired as first employee for Fortes Education's 1300 student capacity for-profit campus to drive and growth hack enrollment efforts•	Developed customized CRM system to track leads and manage contacts•	Oversaw Admissions Department and processed applicants•	Worked with Marketing Team to develop marketing campaign & social media presence•	Increased overall leads by 10,000% during two month contract•	Worked directly with CEO to streamline admissions process•	Created “Partnership Programme” with outside companies to drive admissions

Fortes Education

Sunmarke School Registrar & Marketing Officer

- Handled ad sales for Qatar Airways inflight publications, Oryx & Oryx Premium and onboard entertainment as sole representative in the country•	Worked directly with ad agencies and multi-national companies headquartered in UAE Responsible for developing relationships with marketing contacts•	Focused on building an advertising base for print and broadcast media•	Organized with clients and production to insure deadlines are met•	Acted as brand ambassador at events and increased contact database by over 50%

Qatar Airways

Advertising Account Manager

Responsible for developing and maintaining client database using a consultative sales approach. •	Specialized in sales and leasing in Emirates Living and Jumeirah Village Circle•	Crafted targeted email campaigns designed to educate clients on real estate market•	Built and maintained relationships with clients and potential clients

Elysian Real Estate

Property Consultant

Responsible for growing print and online based advertising revenue for Atlanta Home Improvement Magazine. •	Developed leads and farmed territory for print and online advertising clients throughout Atlanta•	Became first sales representative to meet monthly goal within initial six months of employment•	Launched and sold one of the first social media management platforms in 2009 Grew and maintained strong, long-term client relationships•	Consulted with clients and develop advertising programs to meet customer's needs•      Earned 2nd place in national sales competition against 1000 other staff

Network Communications, Inc.

Atlanta Home Improvement Magazine Senior Account Executive

- Executed all internet and print advertisements for 18 different markets in project management role •	Handled all direct contact with Publishers, Account Executives and Administrative Assistances for every market to ensure the accuracy of each magazine•	Acted as liaison between production team and assigned markets throughout the nation •	Responsible for final layout and all communications between markets and production  •	Trained new staff members on policy and procedures•	Participated in Apartment Guide Sales Training seminar

RentPath

Apartment Guide,  Publishing Project Manager II

- Developed creative story ideas and constructed press releases to targeted media• Created and maintained media lists for travel, tourism and environmental contacts• Researched clients and products for key message and media materials

Pineapple Public Relations

Public Relations Specialist

- Wrote press releases, newsletter and website articles, pitched stories to media• Participated in crisis communications and image management meetings following a $4 billion IRS fraud investigation• Interviewed employees for spotlight articles used in internal communications

Jewelia Dakin