Roy Peleg is an accomplished online solution strategist and entrepreneur with over 14 years of experience in web development, online marketing, SEO, and business development. With a passion for technology and an entrepreneurial drive, Roy has led several ventures and produced over 150 websites, ranging from simple blogs to complex portals and e-commerce sites.

As the Co-Founder & CEO of FirstImpression.io, Roy developed the first solution to allow publishers to create optimized and tailored ad products to increase revenue streams, reduce banner blindness and improve ad performance. He is a specialist in online advertising, conversion optimization, web analytics, and venture start-up, having garnered skills in affiliate marketing, new media, social networking, PHP, MySQL, and SEO.

Roy studied at The Open University and has previously held various leadership positions including Co-Founder & Webmaster at Munchies Blog, Owner at Checkbox.co.il, Founder and Manager at Techno.co.il, Co-Founder & Chief Product Officer at TopicBay, SEO Team Leader & Technical Manager at The Nation Traffic, Technical Team Leader at Interlogic, Owner and Editor in Chief at The Future of Things, Co-Founder and Developer at Signal P, and IT Manager (as an outsource) at Quintiles Israel.