University of Oklahoma

Associate Media Director at The Integer Group

The Integer Group

Associate Media Director

Starcom

Associate Director

Clients: DePaul University, Navistar/International Truck, True Value Hardware, ALCOSAN, Trusted Choice

MARC USA

Digital Media Supervisor

Senior Digital Media Planner

Clients: <a href="http://Cars.com">Cars.com</a>, Paso Robles Wine Country AllianceI'm responsible for day-to-day planning and negotiation of clients'​ media budgets and ensuring the budget aligns with the strategic objective/goals. One of the main elements of my role is to maintain strong relationships with media publishers and agency contacts.• Assist the Associate Media Director and VP in developing the digital media strategy to achieve client goals• Utilize media research tools and industry resources to actively identify considerations for media plans• Manage the RFP and negotiation process and lead publisher negotiations through to media plan presentation• Field cross-department questions on all campaign execution and stewardship items• Maintain a respectful and active relationship with digital media publishers - own the day-to-day back and forth with current/potential vendors and publishers with assistance from Associate Media Planner• Lead all campaign execution on-time and error-free, assisted by Associate Planner • Analyze campaign data to inform future planning• Assist with campaign planning and wrap decks, as well as regular client report insights• Oversee paid social media campaigns - ensure posting schedule is maintained and assist Associate Director with insights to help plan for future initiatives• Responsible for campaign billing process Piston, a LEWIS company, is a full service digital agency located in San Diego and New York. We create successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, we build and track brand relationships that span all media, channels and marketing capabilities.

Piston Agency

Media Planner

Clients: Cars.com• Gaining a general understanding of advertising, media planning, media research and Piston Agency clients’ businesses• Learning about specialized media planning software, how to develop and maintain records of current media plans, and how to implement media activity• Developing an understanding of emerging new media technologies• Maintaining all supporting materials for media plans such as spreadsheets and flowcharts, keeping a record of due dates and alerting the team of deadlines, issuing buy requirements, inputting insertion orders, putting together media kits, and running competitive spending reports• Interfacing with Piston's clientsPiston, a LEWIS company, is a full service digital agency located in San Diego and New York. We create successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, we build and track brand relationships that span all media, channels and marketing capabilities.

Associate Media Planner

- Manage media sponsorships: work with clients whenever LAC sponsors an event, i.e. help secure sponsors, promote the event, handle LAC involvement • Work with marketing manager to plan and execute all events from start to finish • Manage post-event coverage for LAC and client events in-book, online, and on social media sites • Point-person for event pages, promotional pages, and other editorial pieces in-book • Assist sales representatives in putting together detailed proposals to pitch to prospective clients • Point-person for clients and publicists to pitch story/event ideas for online coverage; funnel ideas to web editor and assist with writing online pieces• Update all social media outlets from a Sales/Marketing perspective • Manage the Los Angeles Confidential Instagram account

Niche Media

Marketing Coordinator

- Worked as Group Publisher’s assistant: maintained calendar, contacts and expense reports• Compiled weekly sales reports and nourished client relationships  • Assisted five sales reps and two marketing coordinators in preparing for meetings, handling client needs and staying organized • Supervised sales/editorial interns: delegated tasks, guided them and kept them on task   • In charge of certain promotional and editorial pages per issue, including event coverage pages • Produced monthly KTLA Morning News segments alongside editor-in-chief to promote magazine • Ensured credibility of publication by thoroughly fact-checking each issue, conducting interviews and research for articles, and transcribing interviews

Sales Assistant

- Assisted Editor-in-Chief and Deputy Editor in fact-checking, putting together the monthly events calendar, helping with research for stories and photo shoots, transcribing interviews, assisting with the magazine's KTLA segments, submitting Editor's expenses, sending writers' contracts, and assisting with client send-outs• Wrote a few articles for Los Angeles Confidential magazine and contributed to the website