Korhan Buyukdemirci is an experienced strategic designer who has been involved in digital strategy, service design, and business design for over 15 years. Having worked with many well-known global companies as well as startups, Korhan firmly believes in combining analytical thinking with emotions and intuition to deliver purposeful solutions. Throughout his career, Korhan has tackled various projects, including product design, KPI setting, service roadmap, service design strategy, go-to-market planning, ROI modeling, digital transformation, data-driven experimentation, and strategic foresight. He is a graduate of Aalto University, where he obtained his Bachelor's degree and Master of Arts. Korhan has held multiple positions in multiple organizations, including Principal Consultant/Strategic Design at Futurice, Service Design Lead at Motley Agency, Principal Designer & Deputy Design Director at Ixonos, Sr. User Experience Designer at Ixonos, Strategist & Service Analyst at Starcut, Researcher at Sonera - UIAH Master Thesis at Sonera, Concept Design Developer at Helkama Forste Oy, Graphic Design/ 3D Flash Animator at Siemens Business Service, and Concept Design Developer - BA thesis at Arcelik.