The University of Manchester

Social Media Manager (Europe) at Samsung Electronics

London, London, United Kingdom

- Social media lead for 17 European markets across Mobile, TV, Home & B2B categories- Launched Samsung Europe's first brand campaign on social - #SpaceSelfie with Cara & Zlatan- Delivered creative automation at scale for brand flagship launches- Rollout of A Series 'Awesome Campaign' including configurator within FB Instant Experience - Launched Samsung Europe's first regional promotional period - Samsung Week

Samsung Electronics

Social Media Manager (Europe)

Client: Audi UK- A world-first for the automotive industry, building an Audi e-tron car configurator within a 196 framed Facebook Instant Experience (Canvas)- Unveiling the Spurs x Audi partnership for the 2018/19 season

We Are Social

Account Director

Clients: Samsung UK (Mobile, TV, Home Appliances, B2B), Samsung EU and Vodafone- Launched Samsung's European campaign for their Wearables products - Go Beyond Fitness #withGalaxy - championing attainable fitness and new sports with the brand - Delivered Vodafone's #RoamingRelay campaign to showcase just why Vodafone is the 'best network for roaming'. Sending influencer's Hand Luggage Only, Steve Booker & Grace Victory on a journey around Europe powered by Vodafone 4G data- Developed Samsung UK’s Festivals campaign with Charli XCX - #ShareTheStage - delivering a Snapchat Lens & film that drove a 5% increase of females 'Proud-to-own' a Samsung in just 3 days, becoming one of Snapchat's top 5 most-played lenses of 2017- Launched Vodafone's first long-term influencer programme - #FamilySquad - featuring some of the UK's top parenting bloggers. Seeing the campaign through from strategy to content creation- Launched the Galaxy Book in the UK with #DreamDesk, a long-form film series following 3 influencers and how the tablet enables them to reimagine traditional notions of the "desk"- Secured Samsung as the first brand to use Snapchat's Animated Filters on Christmas Day 2017 working alongside 5 illustrators- Supported the launch of the QuickDrive ATL campaign - #LifesTooShort - getting a washing machine trending twice in the UK- Management liaison and copywriting for talent channels; Thierry Henry (#ThierrySaysItsOK), Charli XCX (#ShareTheStage) and Frank Carter & The Rattlesnakes- Built Samsung's first long-term influencer programme in the TV category- Created Samsung's first ever Pinterest campaign in the TV category with a video series dedicated to The Frame TV

Senior Account Manager

Clients: Samsung EU & UK, YouTube, Google, Quaker Oats, Heineken Brands (Heineken Beer & Birra Moretti) and [yellow tail] Wine- Launched YouTube's #MadeForYou campaign featuring 18 of the UK's top YouTube Creators to help drive awareness amongst advertisers. The campaign spanned social, digital and OOH (We Are Social's first through-the-line campaign)- Established Samsung's social strategy for the EU and UK, including approach to editorial content and influencers- Helped launch the Samsung Galaxy S8 in the UK with a Facebook live stream featuring Royal Blood

Account Manager

Clients: Lidl UK, McCoy's and Carnival Cruises (P&O Cruises & Cunard Line)- Developed Lidl's Social Price Drop, giving customers the opportunity to impact the price of key products in the lead-up to Christmas based on the number of tweets it receives. The price drop drove sales by 1500% and saw 25m impressions- Launched Lidl's Mussel Beach pop-up at the Truman Brewery, showcasing the provenance of the brand's Scottish Mussels through interactive experiences, helping drive Lidl brand mentions above Aldi

360i Europe

Account Manager (Social Media)

Clients: McCoy's, Carnival Cruises (P&O Cruises & Cunard Line), Movember and TUI (Thomson & First Choice Holidays)Day-to-day social account lead for McCoy's, P&O Cruises, Cunard Line and Movember managing client campaigns, including social strategy development, creative concepting and artworking, paid social, and Community Management.The role saw close collaboration with media agencies and client partners as well as working with internal production, insights and analytics teams in delivery of social assets and reports, respectively.

Senior Account Executive (Social Media)

Clients: Marc Jacobs Daisy, BBC Good Food, The Restaurant group (Frankie & Benny’s, Chiquito, Garfunkel’s), Booths, Kofler & Kompanie brands, and Skinny PizzaLeading client contact with four national brands, executing national campaigns with a clear concise strategy borne out of planning and insight. This included resource / budget management through to content and social ad creation for campaigns such as Chiquito's #SayFreeze Snapchat activation, a first-to-platform execution with clear social ROI in driving footfall to restaurants.Assisting the implementation of the Marc Jacobs Daisy Tweet Shop, London leading to Agency award nominations and wins, including Grand CLIO Award and Accommodation as TheDrum Network: Social Media Agency of the Year (2014).

Cult LDN

Junior Account Manager

Clients: Marc Jacobs Daisy, BBC Good Food, The Restaurant group (Frankie & Benny’s, Chiquito, Garfunkel’s), Booths, Kofler & Kompanie brands, and Skinny PizzaSupporting teams across eight national and international brands, providing daily community management and content creation, including hosting Twitter Chats and Q&A's trending #1 in the UK with #BoothsCheers.Part of the original team to work on the Marc Jacobs Daisy Tweet Shop, New York building rapport with influencers and online talent not only across N. America, Asia & EMEA with work for SkinnyPizza & Booths.

Social Media Account Executive

- Built a rapport with clients both online & offline, helping to consistently achieve sales goals •Engaged with new & existing communities within a fiercely competitive environment, ensuring the successful transition & expansion to a new venue with a capacity of 5,000• Supported several team members, ensuring monetary affairs were handled correctly• Worked with The Parklife Weekender to support its move to Manchester’s Heaton Park, seeing its capacity increase to 40,000.

Franco Necchi-Ghiri