Blake Imperl

Senior Retention Strategist at Basis
Summary
Blake Imperl is a skilled Retention & Lifecycle Marketer with expertise in utilizing SMS, Email, Loyalty Programs, Apps, and Shop Quizzes to enhance the customer journey, boost customer lifetime value (LTV), diminish churn rate, and establish robust revenue streams.
He is passionate about segmentation strategies and enjoys discussing this topic at length. Blake is proficient in platforms like Klaviyo and Attentive, dedicating numerous hours to refining his craft.
Blake Imperl pursued his Bachelor's Degree at San Diego State University, equipping him with a solid educational foundation for his career.
With a rich professional background, Blake has served as a Senior Retention Strategist at Basis, showcased his entrepreneurial spirit as the Founder of ConverseSmart, and honed his skills as a Conversational Marketing Manager at Basis.
In addition to his formal roles, he has contributed as a Freelance Conversational Marketing Consultant, successfully navigating the realm of self-employment. Earlier in his journey, Blake gained valuable experience as a Digital Marketing Intern at Realty National.
Blake Imperl's leadership abilities were also evident during his time at San Diego State University, where he held positions as Vice President and Director of Marketing for the Real Estate Society.
An individual dedicated to constant growth and innovation, Blake Imperl stands out in the field of customer retention and marketing.