Des Alicia Yopchick-Hrono is a seasoned event management professional with expertise in conceiving, branding, and planning industry events and user conferences. She has managed and produced a wide variety of events, including webinars, conferences, knowledge-share promotions, client advisory board meetings, and trade events. Des has a proven track record of driving event ROI by containing costs and leveraging savvy contract negotiations to lower sponsorship investments.

Des is proficient in event marketing and branding, outbound marketing, contract negotiations, event websites and content, agenda development, event registration, vendor management, project management, event strategic planning, communications and PR, stakeholder management, relationship management, industry events management, corporate communications, social media management, internal and vendor events management, tradeshow management, prospect engagement, webinar management, event logistics, speaking proposal management, collateral/graphics development, RFPs/contracts, destination management, email marketing, green marketing, knowledge-share events, boutique customer events, event coordination, new business development, corporate and non-profit events.

Des hold a Bachelor of Science in Business Administration (BSBA) & Marketing, Marketing/Marketing Management, General from Northeastern University and has served as Director of Events at Ocelot. She has also held positions as a Virtual Conference Manager, Virtual Event Strategist, Event Operations at IRL/Virtual Event Strategies, Director Event Marketing at College Guidance Network, Senior Manager, Field Marketing & Events at Salsify, Field Marketing & Event Manager at Salsify, Manager, Marketing and Events at Zeta Global (formerly eBay Enterprise), and Senior Event Specialist at eBay Enterprise. Des started her career as a Marketing & Events Administrator - Account Executive at The R&R Sales Family of Companies and Odyssey Cruises.