Craig Hook is a highly accomplished professional in the sports and fitness industry, with over 20 years of experience. He began his career as an exercise physiologist, and through his exceptional leadership skills, he has ascended through various management roles to his current position as Area Manager of 4 fitness clubs on the Upper East Side of Manhattan for Equinox Fitness, the nation’s premier luxury fitness company. Throughout his career, Hook has established a remarkable record of achievement in driving membership increases, elevating revenues, controlling costs, recruiting and developing promotable staffs, and exceeding established performance metrics. Hook is also passionate about sports and fitness, which led him to choose his career and has carried over into coaching his three sons in athletic activities, including football, baseball, and wrestling. In addition, Hook is the President of his local town’s Pop Warner Football program. He holds a Bachelor of Science degree in Health & Physical Education from The College of New Jersey, where he graduated Cum Laude. Furthermore, he has studied Biology Curriculum at Lycoming College, furthering his knowledge and expertise in the field of health and wellness. Aside from his accomplishments in the fitness industry, Hook has also led major projects and initiatives, including a $30 million renovation project of an 8-floor, 180 thousand square foot fitness center, including court sports, a café, and a roof deck. Moreover, he played football at the collegiate level, which highlights his passion and expertise in the field of sports. Overall, Craig Hook's exceptional leadership skills, passion for fitness and expertise in the field, make him an excellent candidate for any sports and fitness industry related opportunity.