Lary Anderson is a marketing expert with extensive experience in sales enablement, digital content lead generation, and marketing strategy. With a strong background in managing in-house and agency teams, Lary has excelled in his position as VP Marketing & Communications for a Fortune 500 Company. His team has achieved remarkable success, including $550 Million TCV wins and 600 qualified leads per year, while also reducing marketing costs by maximizing cross-business resources.

Lary has a diverse academic background, studying both Secondary Teaching Degree and Bachelor of Arts. He has held leadership positions in various organizations, such as VP Digital Marketing at The National Alliance of Research Associates Programs, VP Global Marketing and Communications at Xerox, and VP Creative at Insider Marketing, among others.

His skills span across multiple areas, including Marketing Automation & Analytics, Digital Marketing, Prescriptive Analytics, Customer Satisfaction, Social Media Marketing, P&L Management, and Budget Analysis. With his interest in driving sales and building processes, Lary is the perfect candidate for any organization looking to elevate its marketing and communication efforts.