Emily Carr University of Art and Design

University of Victoria

Nova School of Business and Economics, Lisbon, Portugal

Director of Marketing & Creative at Thinkific - We're hiring!

Thinkific

Senior Director of Marketing and Creative

Creative Director

Thinkific supports independent instructors, corporations, and Saas companies create and deploy stunning online courses. Want to determine if Thinkific is the right platform to set up your online course? Drop me a line: <a href="mailto:andrea@thinkific.com">andrea@thinkific.com</a>

Senior Marketing Manager -  Saas  -  Online course learning  -  e-learning

- Directed corporate marketing programs for 26+ hearing clinics in BC. -Audited current marketing programs to assess their level of success and propose improvement-Established yearly marketing plans based on budget and sales targets -Managed the coordination and production of marketing campaigns, including: print, digital, direct mail, and radio-Scheduled media buys, including: evaluation and selections of appropriate channels-Managed sponsorships- including the selection of appropriate sponsorships and creation of promotional event material-Managed internal marketing communication and corporate marketing materials -Monitored current market conditions and the marketing initiatives of competitors -Assessed digital presence and recommend improvements when necessary -Sought out new suppliers and marketing partners-Audited client experiences to assess client satisfaction

Mainland Hearing

Marketing Manager

- Led prospective client meetings to determine client needs and objectives•Created yearly marketing strategies outlining necessary top-level program establishment and required areas of focus•Guided clients through corporate strategic planning sessions focused on aligning departments and developing key strategic goals•Led branding sessions to build meaningful brands that are now effectively positioned within the market•Determined key customer insight as the foundation of strong campaign implementation in order to meet campaign objectives and maximize ROI•Developed marketing proposals including prospective scope, objective, timelines, and costs•Wrote strategic creative-briefs and presented them in an inspiring manner•Maintained good relation with more than 15 separate clientMost notable clients include:   BC Ferries – largest ferry corporation world-wide   Vancouver Sun and Province – part of the Postmedia Network   Connect Hearing – largest retail hearing aid company across Canada

Copeland Communications Ltd.

Account Executive

- Discussed strategic direction of campaigns and challenged current thinking to promote insightful customer centric thinking•Executed approved marketing programs including; leading creative brainstorming; presenting creative concepts; managing changes, revisions, and proofs•Managed production of print, trade show, out-of-home, and give-away campaigns•Created detailed agency and production estimates•Managed monthly invoicing

Account Coordinator

- Independently documented work-flow and the internal processes of the entire Card Operations financial department to facilitate its relocation overseas. •Interviewed employees to effectively understand their individual job functions, daily procedures, and overall position expertise.•Crafted step by step job manuals easily followed by foreign recruits.

Shell Oil Company

Analyst

- Worked with senior management to define and communicate OA Solutions’ complex service offerings to both internal and external stakeholders•Created succinct copy to describe each service offering•Designed cohesive look for all marketing material including: letterheads, leaflets, and brochures

OA Solutions

Marketing Designer

- Set-up campaigns on internal platform for use by affiliates •Managed the maintenance of campaigns including: updates in ad-creative and pricing as well as testing the lead tracking software•Screened and then accepted qualified affiliates applying to join the Neverblue network•Designed and conducted training programs for new employees •Helped to organize and host internal work events

Andrea Merson