Reiko Morrison is an industrial designer with extensive experience in color, material and finish strategies. She obtained her BS in Industrial Design from California State University, Long Beach and also studied Industrial Design at Georgia Institute of Technology. Morrison has worked as a Design Consultant at BLINK-iD, where she applies her expertise in consumer preferences for colors, materials, and finishes to help companies create products that attract attention, create brand recognition, and increase sales. As former Team Lead of Color, Material & Finish (CMF) at Magic Leap, Morrison has worked with companies such as BMW Group DesignworksUSA, T-Mobile, Belkin, HTC, O2Studio, and Mattel.

Morrison is also a former Instructor of Trend Research at ArtCenter College of Design, a former Color, Material, Finish Strategist and Trending Consultant at BMW Group DesignworksUSA; a former Color, Material, Finish Strategy and Trend Consultant at T-Mobile, and a former Color, Material, and Trend Consultant at Belkin.

She has expanded her expertise through the various organizations she worked with, honing her skills in color, material, and finish strategy, trend analysis, consumer behavior research, and brand design.