Kelly Holland, a seasoned expert in quantitative and qualitative research, has an impressive background which includes experience in online and offline UX design research, consumer, and B2B market research, and political public opinion research. Kelly is well-versed in measurement across traditional, digital, and social media platforms. Over the years, Kelly has acquired broad industry experience in various segments including technology, retail, healthcare, public policy, food/beverage, and consumer goods.

Kelly is a strategic thinker and is adept in linking research methodology and outputs to insights and impact. Kelly is also a compelling storyteller and a proven builder and leader of strong research teams. Key positions held by Kelly in notable organizations include Director, User Research at Peloton Interactive, Director of UX Research at Target, UX Research Manager at Facebook, Director, Experience Design/UX Insights at Gap Inc., Vice President/Research Director at Ketchum, Senior Analyst at Lake Research Partners, Research Director at Russell Herder, and Analyst at Lake Research Partners.

Kelly studied Master of Public Policy (MPP), Non-Profit/Public/Organizational Management at University of Minnesota-Twin Cities, and BS, Political Science, Economics at the University of Wisconsin-Madison.