Jordi Macias is an experienced strategy consultant and business development expert, with over 15 years of experience in helping leading companies in various sectors to develop new business models, optimize their operations, and achieve market success. He holds a degree in Industrial Organization Engineering, an MBA, and a Master's degree in Marketing from top institutions in Spain. Throughout his career, Jordi has gained extensive international experience, working on projects in countries such as Mexico, Dubai, Italy, Poland, USA, and Saudi Arabia, to name a few.

Jordi's diverse skill set includes global business vision, team management, flexibility, communication, initiative, stress management, leadership, and customer focus. He is also an expert in business development methodologies, such as Lean Canvas, Startup Lean, and Business Modeling, and is well-versed in innovation management tools like Design Thinking, FORTH, and Open Innovation.

Jordi's recent roles include working as a CLEANTECH expert for Solved - The Cleantech Company, where he helped businesses discover new market opportunities through innovation and sustainable practices. He was also the Head of Innovation and Business Development Unit Location at Reflectia, S.A., where he led the development of new business models and optimization of existing ones.