Karen Bliss is a well-known name in the bicycling industry, with extensive experience in leadership, team building, and brand marketing. Known for her expertise in innovative solutions, Karen has led the purchase of five under-performing bicycle brands and built brand equity through product development, stakeholder buy-in, and authentic marketing. Her significant achievements have led her company to out-perform its industry competitors.

Under her guidance, the company grew from a single brand with global sales of $10 million to seven brands with sales of more than $100 million in 60 markets around the world. Karen is also credited with managing marketing departments with over 50 employees in wholesale and retail businesses, creating talented teams focused on building brand equity and driving revenue.

Karen's contributions extend beyond her company's reach, serving on numerous boards, including Camber Outdoors, USA Cycling, UCI Women's Commission, and Philadelphia Mayor's Bicycling Advisory Board.

Karen studied MA Mass Communication, Sports Marketing & Public Relations at the University of Florida and B.A. Liberal Arts, Social Work at Penn State University. Her professional background includes President, Chief Marketing Officer, Vice President, Board Director, and Marketing Director at Advanced Sports Enterprises. Additionally, she's worked as a researcher at Salamander Research and Marketing Manager at Rodale Inc.