Haston Lewis is a seasoned marketing executive with almost 30 years of experience in consumer packaged goods. With a bias towards delivering sustainable business results, Lewis has held critical leadership roles in diverse areas such as Brand Management, New Product Development, Consumer Promotions, Sports Marketing, Shopper Marketing, Channel Marketing, Multicultural Marketing, and Sales/Marketing Communications. Lewis studied Marketing at both The University of Texas at Austin and Temple University, receiving his MBA and BBA, respectively. Throughout his career, Lewis has held various senior and VP positions at Frito-Lay North America and PepsiCo, leading teams in field marketing, national consumer promotions and sports marketing, multicultural marketing, customer and new business marketing, retail shopper marketing, and mass merchandiser channel marketing. His brands have included Ruffles, Funyuns, Value Portfolio, and Grandmas Cookies. Before working at Frito-Lay North America, Lewis was an Assistant Manager of Sales Support and Customer Logistics at ARCO Chemical Company and a Brand Manager for Prego Spaghetti Sauce at Campbell Soup Company.