Liliane Majcen, with over 20 years of experience in marketing studies, holds a double degree in statistics and market studies, which has equipped her with a strong understanding, utilization, and interpretation of data, thus building a profound architecture of storytelling. She is well-versed in executing studies internally or externally, incorporating quantitative, qualitative, ad hoc, and barometric studies, and possesses a multi-lingual skill set, with fluency in English. With her experience, Majcen is a master in various consumer insights related activities, including univariate and multivariate data analysis, exploratory statistics, and decision support. Majcen has impressive credentials with master's degrees from the Université Paris, Sorbonne and Reims Champagne-Ardenne, and a SAS base programming certification from the Conservatoire National des Arts et Métiers. She has worked with American Express, Club Med, Millward Brown, Repères, IFOP, and TNS Sofres, and has a background in marketing intelligence, market research, data analysis, and quantitative & qualitative research.