Francesca Romana Rossi is a skilled and experienced visual designer with expertise in graphic design, photography, and psychology. She has a deep understanding of visual communication and uses it to create impactful designs that help elevate businesses. Francesca completed her studies at Rufa - Rome University of Fine Arts and has worked with several organizations, including Flywallet Pay, CRATEFUL Meal Delivery, and Arianto srl. She has also worked as an Executive Art Director, Ux Designer, and Brand Designer during her professional career. Francesca believes in "Less and better," which means that quality design is clean, simple, and effective. Her focus is on creating institutional identity, brand image, web design, wayfinding, and advertising projects to make the best impact.