Amy Appleby, a highly-qualified business strategist with a passion for innovation, has made significant contributions to the development of consumer products and the launch of new ventures across multiple industries in both Europe and America. She holds a Master of Business Administration (M.B.A.) from the University of Virginia Darden School of Business, along with other academic qualifications, including a Bachelor of Arts in International Relations from Colgate University. Amy’s purpose is to help drive a company forward through her extensive expertise in product management, category analysis, and due diligence, as well as her experience working with companies like Starbucks, General Mills, and News UK. At Starbucks, she served as the Product Manager for North America Coffee Partnership, and as a former Product Manager for International Innovation, where she showcased her exceptional skills in market analysis, competitor research, and brand management.

Amy began her career as a Chef Assistant at Merrill House Faculty Club before moving on to work with non-profit organizations like the American Civil Liberties Union (ACLU). She has also worked as a category analyst at innocent drinks, a communications intern at ACLU, and a planner at News UK. Amy’s innovative mindset and strategic thinking have earned her a reputation as a seasoned professional who thrives on new challenges and adapts seamlessly to different business environments.