Victor Lund is a highly accomplished business strategy and innovation expert, serving as a founding partner at WAV Group, Inc for over 20 years. He specializes in providing strategic planning advisory services to brokerages, MLSs, real estate associations, and the technology firms that serve them. With a keen eye for innovation and growth, Lund has supported companies aspiring to take on leadership roles within their respective industry segments at enterprise scale. His expertise includes guiding companies through change management and developing focused operating models to support fluid strategic plans. Lund's experience spans a variety of industries, including real estate, technology, and entertainment, and he has spoken at numerous industry events, such as NAR, REAL Trends, and Luxury Real Estate.

Lund's affiliations with top industry organizations such as the Council of MLS, The Realty Alliance, and the Real Estate Standards Organization have further extended his influence and expertise. In addition, he has served on several boards, including Shattuck - St Mary's School Board of Trustees and Cuesta College Business Advisory Board. Lund holds a BA from St. Olaf College, and has been recognized by Swanepoel Top 200 leaders in Real Estate, Inman News top 100 Leaders, and RIS Media most influential Newsmakers.