Tuck School of Business at Dartmouth

University of Washington

Fletcher, The Graduate School of Global Affairs at Tufts University

Growth, digital product, and marketing leader and consultant // Leveraging technology for impact and social good

Seattle, Washington, United States

M Consulting offers product development, marketing, and growth strategy and implementation services, with an emphasis on leveraging technology to drive impact and social good. We work with a diverse set of clients, including start-ups, venture capital and private equity firms, publicly traded companies, and non-profits.Engagements include:Client: VC/IncubatorRole: GM and Operational Lead for B2B growth marketing product MVPDeliverables: new product development, business modeling, GTM strategy and executionClient: Series A B2C and B2B digital medical education platformRole: Fractional VP of Product and MarketingDeliverables: product and marketing strategy and implementation (prioritization, roadmapping, GTM, paid and brand/content marketing), organizational design and capacity building, agile implementationClient: Global health and technology organizationRole: Fractional Head of Product ManagementDeliverables: agile implementation, product strategy and implementation, organizational design, mentoringClient: Series B B2B2C marketing platform/channelRole: Growth and Sales ConsultantDeliverables: business development and user engagement strategyClient: global e-learning platform (public sector)Role: Growth and Marketing Consultant Deliverables: actionable user segmentation, user acquisition and engagement strategy, international GTM strategy and implementation Client: social impact-focused non-profitRole: GrowthDeliverable: digital growth and conversion rate optimization strategy and implementationClient: Institutional InvestorsRole: AdvisorDeliverables: analyses and insights on marketing technology and start-up ecosystem

M Consulting

Principal

- Led new team of 4 product managers dedicated to dramatically improving the user experience across web, mobile web, and apps, driving XX% YoY revenue growth* Developed strategic roadmap for product investments via analyzing data, conducting competitive and user-centered research, and partnering with internal stakeholders to generate insights * Delivered quarterly updates on strategic plan and business performance to internal and external stakeholders, including executive team and investors* Partnered with engineering & UX to implement improved resourcing, prioritization, and sprint planning processes * Selected by PR team to represent the company at recurring customer live stream events open to >200k users

Rover.com

Director of Product Management

- Built and led team of 13 marketers with $xM budget for user acquisition, retention, and engagement via brand, performance, and lifecycle marketing, driving >100% YoY growth and reducing CAC by 50%.* Conceptualized, scaled, and led organization's first Product Operations team, responsible for growth hacking and running tests requiring no or low engineering support to inform product management roadmap.* Developed and managed relationships with strategic partners and stakeholders to improve user value proposition and drive organizational growth.* First and only management-level employee to win the Dog Gone Award, awarded bi-annually to the person most exemplifying Rover’s “focus on impact” and “relentless pursuit of inspiring outcomes” core values.

Head of Marketing & Product Operations

- Built new team of seven marketers and operators responsible for driving pet sitter retention and engagement* Partnered with data science to develop and implement metrics to evaluate supply (pet sitter) health and drive accountability for business outcomes across the organization* Conceptualized and executed beta pet sitter loyalty program, which scaled based on those learnings* Wrote master creative briefs to ensure design and messaging consistency across business units.

Sr. Manager, Retention & Engagement

- Spearheaded personalization in Starbucks app, including personalized offers & recommendations, enabling extension of 1:1 marketing to 4M additional loyalty members and driving $24M+ incremental revenue* Managed multichannel personalization capabilities innovation, including business product owner of proprietary personalization engine, which increased incremental revenue by 100% versus legacy system* Collaborated with internal & external stakeholders on v2 build of personalization engine, including business requirements development & prioritization, user acceptance criteria & testing, and deployment to business* Represented business team in personalization-related RFPs and pilots for core and international markets, including machine learning, loyalty, and campaign management vendors* Grew existing financial products marketing program from $40M to $80M+ by partnering with vendors on new products, network/channel expansion, and data exchange to unlock new audiences & improved targeting* Developed relationships with American Express, Chase, and Discover, and built operational and strategic blueprints for driving $50M incremental revenue annually through targeted credit card linked offers* Mentored PMs and marketing managers on business strategic planning, technical & operational processes, and career development

Starbucks

Sr. Product Manager, Global Brand Loyalty  -  Personalization

- Managed Starbucks Rewards offer calendar and $70M P&L, including segmentation, targeting, and offer strategy for 12M+ active SR members, leading to 20% annual growth in incremental revenue* Spearheaded expansion of personalized marketing program from one to multiple weekly offers, driving $500k additional incremental revenue on a weekly basis* Developed offer incentive conversion approach to support Starbucks’ transition from transaction- to spend-based loyalty program, resulting in +10% return on discount spend and +15% customer engagement* Grew financial products marketing program from $14M to $40M in one year through offer testing and optimization, audience and channel expansion, and product innovation* Built custom tools to streamline forecasting and reporting for business, finance, and analytics teams* Developed and institutionalized relationship with marketing organization, enabling integration of strategies and calendars, as well as formalized loyalty support of brand marketing initiatives

Product Manager, Global Brand Loyalty  -  Personalized Marketing

- Managed $40 million business of company’s top strategic category, including improving COGS by more than 150 basis points on quarterly basis and growing direct revenue by 73% year-over-year•	Developed strategic category plans, including pricing initiative that contributed to 88% revenue growth in one quarter with minimal impact on landed margin, as well as vendor-level plans to grow key partnerships* Spearheaded category analytics and reporting for senior leadership, including financial performance, vendor results, promotional efficacy, progress toward strategic objectives, and analysis of growth opportunities* Organized initiatives of multiple functional teams, including merchandising, buying, marketing, and inventory planning, to ensure cross-functional alignment and progress on category initiatives* Engaged in regular negotiations with vendors, resulting in significant product cost reductions and mutually lucrative marketing programs to foster top-line growth for both parties* Mentored and collaboratively composed professional development plans for three direct reports, all of whom were among less than 5% of employees at their level promoted during 12-month cycle* Received maximum performance-based award, given to less than 5% of employees

Wayfair

Senior Category Manager

- Managed project to sell-in secondary brand to major wholesale club in 8 countries, including logistics, marketing, and merchandising requirements, resulting in $6 million in incremental revenue* Led product strategy, business planning, and licensee vetting for category expansion outside of footwear* Spearheaded analysis of real estate and demographic data to inform brick & mortar growth strategy

Keds

Business Development Consultant

- Evaluated market conditions in critical high-growth market, including competitive landscape, customer analysis, and demand forecasts; recommendations were incorporated into country strategic plan* Conducted deep-dive research and analysis on challenges for growing market share in India and identified business development opportunities, leading company to modify marketing strategy and sales forecasts* Developed dynamic tools to enhance organizational understanding of technical capabilities by country and to enable teams to account for cross-functional strategic considerations in international sourcing decisions

Boeing Commercial Airplanes

MBA Intern, International Strategy and Business Development

Conducted research and statistical analyses for project aimed at improving supply chain competitiveness and labor standards in global footwear and apparel manufacturing. Master’s thesis analyzed Haiti’s apparel manufacturing industry, including mechanisms to improve economic competitiveness and labor conditions.

Better Work

Graduate Research Assistant

- Spearheaded comparables analysis of financial statements and license contracts, including overseeing three analysts, to determine appropriate transfer pricing rates for major medical device manufacturer client* Analyzed Consumer Price Index data to determine inflation rates for calculating damages in high-profile litigation case; exhibits and sensitivity analyses were used to depose opposing economic expert* Authored literature review on organizational safety culture for multinational oil and gas company client

Analysis Group

MBA Summer Associate

- Consulted to foreign governments, advising on national healthcare education, delivery, and infrastructure development; efforts resulted in professional capacity-building of 2,000+ health sector employees* Managed cross-functional task force supporting organization’s work in key technical areas, including production of white papers to facilitate organizational alignment across geographies* Oversaw marketing and global expansion of international e-learning program; outcomes included twofold increase in demand for core program and development and launch of derivative program * Trained and provided ongoing mentorship to 6 field and 15 Ministry of Health staff in Tanzania and Namibia

International Training & Education Center for Health (I-TECH)

Program Associate

Kitumusote is a grass-roots, non-government organization and registered NGO that benefits the Maasai people of Tanzania. Its sole aim is to provide education combined with appropriate, culturally sensitive research, initiatives and activities that act to relieve ignorance and poverty of the Maasai by combining indigenous/traditional knowledge with modern knowledge and skills to implement locally sustainable community based projects.* Developed marketing strategy for cultural tourism program, resulting in twofold revenue growth

Kitumusote (Tanzanian NGO)

Program Intern

The Borgen Project believes that leaders of the most powerful nation on earth should be doing more to address global poverty. We’re the innovative, national campaign that is working to make poverty a focus of U.S. foreign policy.

Maureen Sarewitz