Abigail A Knight is a marketing expert with years of professional experience in leveraging creative communication to build stronger brand-customer relationships. She has developed campaigns for several verified brands, leveraging social media platforms, paid and organic strategies, and campaign measurement and analytics techniques. With a Masters of Art in Digital Communication and Media/Multimedia from Webster University and a Bachelor of Science in Cultural Anthropology from Ball State University, Abigail has varied knowledge and expertise to create innovative marketing plans that deliver quantifiable results.

Abigail's professional experience includes working as an Account Manager at Valve+Meter Performance Marketing, Brand and Customer Insights Analyst, and Social Media Marketing Specialist roles at Enterprise Holdings, B2B Marketing Communications Manager at evolve24, Social Media Coordinator(B2C, CPG, and Fast Casual) at Panera Bread, Brand Strategy (Spirits & Beverage) at Boxing Clever, and Brand Strategy (Telecomm & CPG) at Rodgers Townsend.

Abigail's expertise lies in enterprise-level and verified brand social media account management, paid and organic social media and content strategies, campaign measurement, and analytics. She's also experienced in social listening, influencer marketing, paid social media strategy, content marketing strategy, holistic brand measurement, PR, and online crisis management. Highly proficient in ad management platforms such as Facebook, Twitter, and Pinterest Ads Manager, as well as tools like Sprinklr, Crimson Hexagon, Netbase, Qualtrics, SurveyGizmo, Survey Monkey, and Microsoft Office (Word, PowerPoint, Excel), Abigail has the prowess to execute projects with maximum efficiency.

Outside work, Abigail is an avid animal lover and spends free time with her two dogs: Hank and Bates. A pop culture buff, she enjoys campy television, musical theatre, and bizarre humor. An avid traveler, she is always dreaming of her next trip abroad, even when that is not possible.