Michael Smith is a seasoned Swiss-American Brand Strategist and Marketer with over 14 years of experience under his belt. He has worked with leading multinational companies such as Avon, Unilever, and American Express and has managed some of their most successful global campaigns. His passion lies in driving business growth through effective brand storytelling and engaging customer experiences.

Michael holds a Bachelor's degree from the University of Zurich and a Master's degree from the University of St. Gallen. He is fluent in English and German, and conversational in Spanish and French. Having worked in the USA and Europe, Michael has a global perspective and a nuanced understanding of various cultural contexts.

Michael's impressive career highlights include refreshing the American Express OPEN brand, leading Avon's most successful global hair care product launch, and co-founding and managing a tech start-up in social media advertising and data analytics with a focus on China and Brazil. As the Director of Brand Strategy at American Express, he oversees global advertising and brand management.

In conclusion, Michael Smith is a versatile brand strategist and marketer with a wealth of international experience. His expertise lies in analyzing consumer behavior, tapping into important insights, and translating them into effective brand-building strategies.