Nicklas Lundin is an accomplished senior business developer, leader and entrepreneur with 15 years of experience in digital transformation, business development and conceptual sales. Lundin has a proven track record in identifying, understanding, implementing and realizing the value-creating opportunities that come from a digitally-driven structural change. Lundin completed his Bachelor's degree in Business Economics and Science Program, with a focus on marketing, at Mälardalens högskola. He also has a 3-year Economic Program degree from Blackebergs Gymnasium. Lundin founded and managed consultant companies, developed business areas, and co-founded and managed companies that ended up having an IPO on the Swedish stock exchange. At STACC, Lundin is a Senior Business Development Executive, developing new markets and start-ups. His previous roles include Investment Advisor Digital Technologies & Head of Smart Mobility at Business Sweden, business manager for IoT at Cygate, business development manager for new technologies at HL Display, and senior advisor & business development manager at MultiQ. Lundin's interests and expertise include digital transformation, digital strategies, conceptual selling processes, change management, omnichannel retailing, implementation, digital customer communication, digital signage, and winning sprit among co-workers and teams through a communicative, clear, dynamic, and inspiring leadership. Lundin's broad and extensive strategic business understanding, combined with his proven ability to identify, concretize and realize value-creating business opportunities, makes him an asset for any business or start-up.