Zach Pousman, a seasoned ethnographically-inspired designer and Principal at Helpfully, is a highly skilled and experienced professional in the field of digital services and tools. With a background in Human-Computer Interaction, Zach's expertise lies in conducting qualitative and quantitative research to gain insightful understanding of people and their lives.

With his strong focus on user-centered design, Zach adeptly uses his research findings to design and develop innovative services and digital products that positively impact people's lives in various contexts. He is particularly passionate about leveraging the principles of lean startup thinking to tackle complex business problems and create delightful user experiences.

Having worked with notable companies such as Microsoft, Anthem Healthcare, Kroger, Citibank, and Bank of America, Zach has successfully led strategy and design workshops, as well as prototyping sprints. He effortlessly combines his deep understanding of technology, future trends, and customer needs to co-create solutions with his clients and customers.

Zach holds a Master's degree in Human-Computer Interaction from Georgia Tech and a Bachelor's degree in Philosophy from the University of Chicago. He is an accomplished speaker and facilitator, frequently engaging audiences on topics ranging from big data, IoT, AR/VR, to artificial intelligence.